Death and taxes
Two big blocks for people who want to start freelancing, but don’t, are health insurance and taxes.
Free stuff
If you’re a reader of the blog, but haven’t gotten involved with the free stuff I offer, here are some links for you.
Grit isn’t fashionable
Part of the reason creative people jump from project to project might be because they haven’t found the thing they love yet. But a more likely explanation is that they have unrealistic expectations for their work.
Key money-making actions
We turn the wrong things into habits in our business—checking email, taking phone calls, setting meetings.
$150k commercial budget build
Are there any brands still paying upwards of $150,000 for commercial shoots in 2025? The answer is yes, but there are three important things you need to do win their business.
Handwritten notes as a strategy
In a world of spam emails, handwritten notes cut through. Why is that? It’s not because a handwritten note says more, is more ecologically friendly, or even easier to read.
Ryan Holiday reposted me. Here’s why it doesn’t matter.
As a younger creator, this would be all I could have daydreamed about. My favorite living author reshared my work. Now that I have more experience, I realize this is just another day.
Don’t drain the reservoir
“I don’t believe in draining the reservoir, do you see? I believe in getting up from the typewriter, away from it, while I still have things to say.”
Half your effort is wasted
“Half the money I spend on advertising is wasted; the trouble is I don't know which half."
Question-based hooks
“How much should you charge your client for a video that looks like this?”
Is self-care is just selfishness rebranded?
This is something I started telling myself when I realized I couldn’t be everything for everybody.
You don’t have a brand (…yet)
Creative people like us are very good at thinking about “brand.” But this can get in the way and block us creatively when we think about it too much for ourselves.
Dread is bad for your creative process
So is guilt, shame, and debt. You should do whatever it takes to reduce the amount of dread you feel about doing your creative work.
What’s harder?
We say we want to direct films, write novels, and perform on stage, but we don’t put in the work to get there.
Self-Confidence Jar
“The Self-Confidence Jar (SCJ) concept is simple,” Hickman says. “Every time you make a promise to yourself and keep it, you are adding a ball to the SCJ. Every time you make a promise to yourself and break it, you are taking out a ball from the SCJ.”
Delayed timeline clause
Instead of your project being a neat and tidy two-week turnaround, it extends into a third, fourth, and fifth week.
Motivation needs love
I have a lot of motivational tricks to keep me writing. But at the heart of those tricks is love. They wouldn’t work if I didn’t love it.
Will you weather the storm?
I’m not turning down millions of dollars by any stretch, but taking time off work to write my book has been its own challenge.
More love for the pomodoro timer
Commonly, folks will work for 25 minutes on, and five minutes off. When I started using this method, I worked for 48 minutes on, 12 minutes off.