Reese Hopper Reese Hopper

Death and taxes

Two big blocks for people who want to start freelancing, but don’t, are health insurance and taxes. 

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Reese Hopper Reese Hopper

Free stuff

If you’re a reader of the blog, but haven’t gotten involved with the free stuff I offer, here are some links for you.

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Reese Hopper Reese Hopper

Grit isn’t fashionable

Part of the reason creative people jump from project to project might be because they haven’t found the thing they love yet. But a more likely explanation is that they have unrealistic expectations for their work.

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Reese Hopper Reese Hopper

Key money-making actions

We turn the wrong things into habits in our business—checking email, taking phone calls, setting meetings.

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Reese Hopper Reese Hopper

$150k commercial budget build

Are there any brands still paying upwards of  $150,000 for commercial shoots in 2025? The answer is yes, but there are three important things you need to do win their business.

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Reese Hopper Reese Hopper

Handwritten notes as a strategy

In a world of spam emails, handwritten notes cut through. Why is that? It’s not because a handwritten note says more, is more ecologically friendly, or even easier to read.

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Reese Hopper Reese Hopper

Don’t drain the reservoir

“I don’t believe in draining the reservoir, do you see? I believe in getting up from the typewriter, away from it, while I still have things to say.”

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Reese Hopper Reese Hopper

You don’t have a brand (…yet)

Creative people like us are very good at thinking about “brand.” But this can get in the way and block us creatively when we think about it too much for ourselves. 

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Reese Hopper Reese Hopper

What’s harder?

We say we want to direct films, write novels, and perform on stage, but we don’t put in the work to get there.

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Reese Hopper Reese Hopper

Self-Confidence Jar

“The Self-Confidence Jar (SCJ) concept is simple,” Hickman says. “Every time you make a promise to yourself and keep it, you are adding a ball to the SCJ. Every time you make a promise to yourself and break it, you are taking out a ball from the SCJ.” 

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Reese Hopper Reese Hopper

Delayed timeline clause

Instead of your project being a neat and tidy two-week turnaround, it extends into a third, fourth, and fifth week.

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Reese Hopper Reese Hopper

Motivation needs love

I have a lot of motivational tricks to keep me writing. But at the heart of those tricks is love. They wouldn’t work if I didn’t love it.

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Will you weather the storm?

I’m not turning down millions of dollars by any stretch, but taking time off work to write my book has been its own challenge.

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Reese Hopper Reese Hopper

More love for the pomodoro timer

Commonly, folks will work for 25 minutes on, and five minutes off. When I started using this method, I worked for 48 minutes on, 12 minutes off.

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