What’s Actually Stopping You?
If not having a $150 microphone is stopping you from starting a podcast, there might be something else causing you to procrastinate.
Marketing vs. Branding
I was riding a moped in Bali, flying past expansive rice fields, as the smells of nasi goreng from small warung restaurants filled my nose. The golden glow of sunset spread a beautiful blanket over the countryside, and my mind was being blown. But not because of anything I just described. No, on my ride I was listening to an interview with Branden Harvey, hearing him explain the difference between marketing and branding on the Building a StoryBrand Podcast. That’s what was blowing my mind.
Freelancer vs. Entrepreneur
Directly after graduating college I ran a social media management agency for a year and a half that burned me out, didn't make me much money, and made me feel like a failure. After I shifted gears away from that, I stumbled on Seth Godin's ideas about the differences between Freelancers and Entrepreneurs. I'll summarize Seth's ideas below, let you in on what happened with my business, and link more work for you to check out.
Become Carrier Pigeon Famous
If you're looking to turn some heads, you might want to consider marketing with carrier pigeons.
Email Brands like Wayne Gretzky Plays Hockey
It means you don't have to be 100% confident that you're completely right, that your ducks are in a row, or that you're saying the right thing. This theory is especially applicable when you're pitching new clients. It's more important to keep sending emails and to keep moving communication along, because the longer you wait, the less chance you have for the project to be approved.
Network Crossover Advertising
I became very interested about how that happened. I had been tweeting some HILARIOUS stuff for years (in my mind anyway) but nothing ever came close to this point. So I started wondering if there would be a way for Twitter to show me a map of the lifecycle of this tweet.
Pitching a Brand in 4 Steps
If you're looking to work with your favorite brands on a freelance basis, then you're going to have to pony up and pitch them. But what does that process look like? I break it down into 4 easy steps here.
StoryBrand - High Value 5 Minute Read
Bullet Version
What I like about Donald Miller's Building a StoryBrand
A 2-Minute outline of the book that you can use today
More valuable related resources
You Know What you Want. But You Really Have No Clue.
You want to make money. You want people to follow you. You want to have something you made go viral.
But when you open up Facebook's Ads Manager and stare at the endless objectives, audience possibilities, placements, and media options... you really have no clue what you want.
Charity: Water Birthday!
Charity: Water is very close to my heart because they do amazing work. This year, I want to try and raise $240, which will bring 6 people clean and safe drinking water for the rest of their lives so they can start businesses, make art, get educations, spend holidays with friends, and fall in love.