Commonly, folks will work for 25 minutes on, and five minutes off. When I started using this method, I worked for 48 minutes on, 12 minutes off.

Are there any creatives who are actually still growing on social in this year of our Lord 2025? The answer is yes, and his name is Seth Stern.

Why would I make one video in the same time it takes me to make six or eight? 

Tough questions aren’t fun to slog through while you’re in the dreaming phase—but they’ll save you hundreds of wasted hours and wasted dollars.

A shrewd business person might wonder why I don’t ask for their rates first, so I can get the best deal. “What if you overpay?” they wonder

“[The professional] respects the resistance. He knows if he caves in today, no matter how plausible the pretext, he’ll be twice as likely to cave in tomorrow.”

Could this the be the perk that gets your contract over the line?

I have a personal vendetta against the phrase “I couldn’t be happier.” This also goes for “I couldn’t be more excited.”

When I really don’t want to write my daily blog (or train for this marathon, or write my book, or create content) I’ve started telling myself something…

Smart brands aren’t looking for cheap. They’re loking for good.

As creative people, we see our client’s content and we imagine all the ways it could be better or more innovative. So we pitch these big ideas, full of possibility and risk, then wonder why these clients don’t hire us.

Zach and I discuss his experience taking on the Cretaive Consistency Challenge, and some untold origins of how it came to be. 

“Selling a diagnostic logically increases your odds of success” Enns says. “It’s easier for the client to commit to the briefer, less expensive diagnostic than it is to fully commit to the longer, more expensive project.”

The Creative Consistency Challenge is 85% successful at getting people to produce creative work on any given day.

Beloved golfer Rory McIlroy blew a 1-shot lead with three holes to go in the US Open by missing two putts under 3 feet. He absolutely choked. In his caption, Ben Rector wrote how it crushed him to see Rory so close but then crumble on national television. 

I’m encountering a new kind of resistance with this project. This week so far has felt a little lonely.

“You have to finish everything you said you're going to do. Following through is important.”

What if dreaming about getting rich is the very thing keeping you from getting rich?

Instead of waiting for your client to pay on a net-30 timeline, you can apply and get paid out in minutes. They’ll only take a 3% fee for doing so…

They force you to get your act together.