Reese Hopper Reese Hopper

How to attract luck

I struggle telling people what I want to accomplish, asking for favors, and talking about unfinished projects.

Read More
Reese Hopper Reese Hopper

Strategic irreverence

All the great artistic performances and athletic feats are carried out by people who are relaxed. They don’t seem to care what you think. They’re loose and present, ready to deliver results. 

Read More
Reese Hopper Reese Hopper

You’re giving away 6% of your day

If you made $1,000, and then someone called you out of the blue and asked for $62, without any urgent need or reason, would you give it to them? 

Read More
Reese Hopper Reese Hopper

The bellcurve of efficiency

There’s a bellcurve of efficiency in creative projects. Working too slow creates waste. Working too fast creates waste, as well.

Read More
Reese Hopper Reese Hopper

Stop saying “five minutes”

This sentence has lost all meaning. It’s so commonly used, so now, it’s more of an expression than a measurement of time.

Read More
Reese Hopper Reese Hopper

Tools impact work

In college, I wrote all my papers on a rudimentary software called TextEdit. It’s not for writing papers.

Read More
Reese Hopper Reese Hopper

3 motivations for creativity

Are any of these elements at play in the creative work you choose to share? Do you primarily create things that you believe your audience will find enjoyable?

Read More
Reese Hopper Reese Hopper

What hurts?

I ran ten miles this morning. I didn’t want to do it.

Read More
Reese Hopper Reese Hopper

What’s the incentive?

It’s interesting to consider underlying incentives. Everyone says they’ll work quickly while prioritizing good work. Eventually, they lean toward one or the other. 

Read More
Reese Hopper Reese Hopper

The most money you could make

If your business becomes famous tomorrow, and clients are kicking in your door to work with you, what is the most amount of money you could make with your current model?

Read More
Reese Hopper Reese Hopper

The problem with multiple income streams

When I started my career, I was obsessed with the idea of setting up multiple income streams. Looking back, I can describe what was going on with two words: fear and distraction.

Read More
Reese Hopper Reese Hopper

I’m getting more connected to you

When I started making content, I did it as a self-documentarian. Fresh off a terrible year of freelancing in which I made about $18,000 total (while paying $12,000 of that in rent), I started blogging.

Read More