Reese Hopper Reese Hopper

Update: Iceland

When I have to fly for projects, they’re usually big projects. If projects are big, then my stress can get high, so I usually will write out a mindset plan for when I arrive.

Read More
Reese Hopper Reese Hopper

Price is a Story

The times I’ve been most engaged, most inventive, most helpful has been when I have been paid the most. The stakes were so high, I didn’t have time to make excuses or wonder if I should save some generosity. I pulled out all the stops, and the clients were stoked.

Read More
Reese Hopper Reese Hopper

How To Snap Your Creative Slump (in 3 Steps)

Sometimes creative juices need a little magic to get flowing again. A glass of whiskey, an old record, cologne from days past. Find something magical that brings the mystery back to the act of creating.

Read More
Reese Hopper Reese Hopper

Education = Entertainment

“Education” is a big, hairy word that brings up memories of unfair grade school teachers, denied college applications, and an undertone of classism. But it shouldn’t be that way.

Read More
Reese Hopper Reese Hopper

Keep Going

A comforting thought for me has been “did I really think that the storyline of my life wouldn’t have some ups and downs?”

Read More
Reese Hopper Reese Hopper

What's The Goal?

It can be tempting to jump in and give feedback, especially if you have experience in something. But the world is largely subjective, and when we don’t understand the goal, we don’t make good decisions. 

Read More
Reese Hopper Reese Hopper

"Redefine" - A Jeremiah Appreciation Post

Let’s all try to be a little more like Jeremiah in this way. To understand what holds us back, and to redefine these obstacles into the pathway that leads us to the best version of ourselves.

Read More
Reese Hopper Reese Hopper

Creativity Is Transferrable

It can often feel frivolous or foolish to follow your whim to learn photoshop, video editing, copywriting, or something like that. If you've already invested so much time into one skill, shouldn't you just double down, and stop being distracted by shiny new opportunities?

Read More
Reese Hopper Reese Hopper

When Problems Arise

It can be stressful at times, but I find that if I let people know what’s going on, even if it’s bad, we solve the problem and keep moving.

Read More
Reese Hopper Reese Hopper

The Slow Days

I find myself feeling disappointed if I have a slow day. If I’m not 100% maxed out, I feel like I missed opportunities, like I dropped the ball.

Read More
Reese Hopper Reese Hopper

A Good Way And A Bad Way

In October of 2017, my favorite client let me go. A bad thing, generally speaking, but he did it in a good way.

Read More
Reese Hopper Reese Hopper

Creating Reality

In the freelance world, how a client experiences reality is everything. You may have created the greatest work of your life. You may have created the best ad in history. But if the client didn’t have a good experience working with you, it doesn’t matter. 

Read More
Reese Hopper Reese Hopper

A Successful Relationship

It gives you an opportunity to vet the client. If their idea of a successful relationship is calling you at 3am, then maybe you don’t want that successful relationship.

Read More
Reese Hopper Reese Hopper

Cool and Available

I’m sure you’re already cool and available. But do other people know that? How can you let them know?

Read More
Reese Hopper Reese Hopper

Just 5 minutes

I’m 24 days into this 60 day writing challenge I made for myself. Today’s the first day I wanted to skip it. 

Read More
Reese Hopper Reese Hopper

When $2000 is Cheaper Than $500

A $2000 project is only 4% of Company 2’s annual budget. But a $500 pitch is 10% of Company 1’s annual budget. So ironically, you may have an easier time landing the $2000 project with company 2 than the $500 project with company 1.

Read More
Reese Hopper Reese Hopper

Decisions and Hierarchy

The difference between a decision-making hierarchy and a communication structure is massively important. People with decision-making power sometimes use that power to close off communication, making them feel more important.

Read More