Today, I’ll break down a set of social ads Old Spice is running, and show you how they employ different personas for their products to connect their broad brand with niche audiences.

The digital media sphere belongs to those who master the art of consistency. Everyone can watch. Anyone can participate. Few show up week in and week out, delivering authentic value consistently.

Founders want to have fun with the team they hire. So when you’re pitching founders, find a thread to connect on. Once you fund it, tug that thread and create a real connection. It’ll go a long way.

Want to know how to get big on TikTok and other digital platforms? Here’s a 2-step guide.

Wisdom is a catwalk. It’s a balance. It’s one step at a time to avoid slipping into the pitfalls of foolish binary thinking.

If you want to be more accurate, you’ll do well assuming that you aren’t accurate. You’ll build redundancies into your workflows and double check everything, and that will greatly increase your accuracy.

The main story you’ll find online is about NFTs, as they’ve taken center stage of all tech conversations. The main story should not be about NFTs, but about how Winkelmann published a piece of art every single day for 13.5 years.

How do you sell a scent through a screen? Hawthorne does it with visual references. In their personalization ad, they show their personalization quiz, which has customers choose their favorite drinks, activities, locations, and styles to match them with a scent that fits.

Josh Janssen, one of the hosts of that podcast said, “I guess that is the problem with social media. We are now redefining what success should be based on outliers.”

When you only have one option, you aren’t negotiating. You’re just hoping. But when you have two or more options, you aren’t tied to the negotiation going your way.

After a little while, I found some clients who really wanted what I had to offer. I was able to win their business because my pitches got better, and they needed what I could do. There was one problem: they didn’t respect me.

If you’re pitching a brand, the person you’re speaking with is ripe with clues. You could go in blind, pitch hard, and hope for the best. Or you could ask qualifying questions to understand where they’re really coming from in order to design a package that suits their long-term needs.

This experience is purposefully designed by Clubhouse based on their access to your contacts. When you sign up for clubhouse, they request access to your contacts. Then, when enough of your friends share that they have access to your contact, Clubhouse will simultaneously suggest that they all invite you.

The fascinating thing is that if you can understand how specific techniques affect creatives, you can have a creative career. I’ve never been paid to touch a camera or lights. But I build out storyboards, direct gaffers on set, and brief DPs on the kind of lenses and movement we want.

Ads like these are a risky move. But you won’t catch anyone’s attention without being a little risky with this style of advertising.

Many people resist using a google calendar to manage their days. But what they don’t realize is that people like me (who put everything in a calendar) are mostly doing it retroactively.

Outsource your decisions to a fresher, smarter version of yourself. Whether or not to exercise isn’t a decision for a version of yourself that just woke up. Outsource that decision to a clear-thinking, evening version of yourself.

Just because it’s the most you’ve ever been paid doesn’t mean it’s not too little.

Have you ever had a conversation with someone who uses insider language and industry jargon, talking about things that they know you don’t know about? Usually people who do this are insecure, and they’re trying to seem smart. But if they really were smart, they would be using a metaphor.

We need to separate our internet startup mindset, and our long-term culture change mindset. When we bring a 5-year expectation to age-old issues, we get discouraged and burned out.