Reese Hopper Reese Hopper

What’s Your Hand Flourish? 

He worked fast, grabbing my hair and cutting it quickly, grabbing and cutting, grabbing and cutting. Each time he cut, closing the scissors on another pinch of hair, his hand flourished. It reminded of a pianist–a real pianist, you know, that strikes down on the keys and lets his hand bounce up.

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Reese Hopper Reese Hopper

When You Should Charge Hourly

Sometimes, it makes sense to charge by the hour. I find it best to charge by the hour when I’m doing work that I don’t often do, or when I’m doing work I don’t want to be doing.

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Reese Hopper Reese Hopper

Let Your Gear Grow With You

There’s a confusing paradigm when it comes to gear. Is it better to get good gear and grow into it? Or is it better to upgrade only when you’ve maxed out your current setup?

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Reese Hopper Reese Hopper

Brand Insights From People Who Say The Name Wrong 

When we got on set with the influencer, the brand obviously wanted their product called exactly the right thing. But when it was stuffed inside the full script, the influencer had a hard time remembering exactly what it was called. Every time he messed up, the brand producers on set spouted back the correct name, as if it wasn’t that hard.

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Reese Hopper Reese Hopper

Taking My Own Advice

Why is it like this? Why is it so hard to follow our own advice? Why can we give other people such great advice, but then be so bad at following it ourselves?

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Reese Hopper Reese Hopper

Why Sales Templates Work

I think the reason that templates work so well is because they give you confidence and clarity even when you feel unconfident and confused.

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Reese Hopper Reese Hopper

Behavioral Interview

That’s when I came up with my best idea yet. I emailed everyone who said they were interested at 10pm, asking them to call me the next morning at 7am. Only one of them did.

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Reese Hopper Reese Hopper

Six Months From Now

If you don’t know what you want to accomplish, spend some time today thinking about it. If you do know where you want to be, but don’t know how to get there, spend some time working backwards from your goal.

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Reese Hopper Reese Hopper

How To Flush Away Your Mistakes

Daniel Pink keeps a plastic toilet on his desk, to remind himself to flush away silly mistakes. This is inspired by one of the best to ever play softball, Jennie Finch, who also kept a tiny plastic toilet in the dugout for her and her teammates.

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Reese Hopper Reese Hopper

Ads Review - Why Native Ads Work

So when I’m on YouTube, and Paramount shows me a two-minute trailer for their new movie, I’m willing to watch it. I’m on YouTube to watch content like that anyway, so now I get to see something interesting, and then I get to watch the video I wanted to watch. But when Toyota shows me a 15-second, highly produced ad about their summer car sale, I skip it. I’m not there to see content like that.

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Reese Hopper Reese Hopper

How Inconvenience Levels You Up

After the first day of shooting, I got to my hotel room, opened my laptop, and sent emails for two hours. I immediately got flashbacks to 2019. Pre-producing one project, while producing another, while post-producing a third. It’s a lot.

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Reese Hopper Reese Hopper

There’s Life Outside The Project

One of the downsides of pursuing intense focus is that your whole world can begin to seem like it’s just one thing, all revolving around the project.

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Reese Hopper Reese Hopper

“He’s Good For The Industry”

He learned quick, worked hard, and treated everyone he met with respect and kindness. That’s what garnered this compliment from my photographer friend. I was struck by how simple and powerful that description was.

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Reese Hopper Reese Hopper

Keep Paying The Bills

Maybe you’re in a similar spot. Maybe you’re working hard at two things. Maybe you wish you could fast forward a few years, or quit your day job, leave your boss on read, and put it all on red.

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Reese Hopper Reese Hopper

The Trajectory of Success

The next step is to show up to the places where success happens. And to show up as often as the successful people do. That’s what designing a trajectory looks like. And, just for the record, getting magically discovered as a prodigy by a record label (or a movie studio or a publishing house) isn’t part of the trajectory. That’s just daydreaming.

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Reese Hopper Reese Hopper

How To Beat The Sunday Scaries: Start Working on Sunday

Do you have the Sunday scaries? You know, the rising tide of stress and anxiety that creeps up as the sun goes down on Sunday evening? The feeling of dread for Monday morning, for all the things that you’ll have to do, for all the mistakes you might make?

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