Maybe what makes something a PR nightmare is calling it a PR nightmare. Apple was found guilty for purposefully slowing down older iPhones so people would buy new iPhones. Did you know that?

Over time, as I read more books and listened to more podcasts, things started to make sense. Like a golfer on a putting green, I began to see the lines–the invisible bumps and curves that dictated direction.

If you’re looking for new work as a freelancer, you have two options. Either prove the value, or find someone who already values what you do. Proving the value is a bit riskier, but it’s a great place to start if you don’t have a big portfolio or a robust network.

Many clients ask for things. Few of them really care how things are done. They just want to know what the process is. If your clients repeatedly ask you for things that aren’t part of your process, it might be true that you haven’t explained your process well enough to them.

I lived in the shadows of my own insecurity. I compared my trajectory to others, wondering how long it would take me to catch up.

Where there is attention, there is a business model. Commerce thrives off of the attention of audiences. If a person, a place, or an experience captures an audience’s attention, there’s money to be made. Let me give you a few examples.

I heard a story of an archery master, who had his students practice shooting arrows only one foot away from the target.

There have been projects when the work got out of hand, and I didn’t delegate soon enough. Time went on, and I waited too long to delegate. By the time I passed the project off, the person helping me didn’t have enough time to do it.

“Who am I becoming?” he jokingly asked. I told him he was becoming a more well-rounded individual. Because the more things we learn to enjoy, the more enjoyable life becomes.

Sleep is how humans get energy. We wouldn’t fail to charge our phone battery, and then expect it to get through the entire day. We wouldn’t fill up a quarter tank of gas, and then expect our car to make a long drive.

Caffeine can be an incredible tool for focus and productivity. It can also be a catalyst for anxiety and afternoon crashes. It’s all about how you manage it. Here are my top tips for caffeine management.

For 10 days, Creator FX sold the bundle at an unprecedented price. And made a killing. I wanted to break down this business model because it’s a model that had previously been impossible before the digital age.

My blog is for everyone. This newsletter is not for everyone. About once a week, I’ll tell you what I really think. Less buttoned up, more a few buttons down.

After chatting about one of the top podcasters in the world right now, Joe Rogan, we came to the conclusion that Rogan isn’t where he is without first being a television host and comedian. The connections he has, and the wealth of hosting experience took him to where he is today.

Take Mozart. When he lived in Vienna, he was inundated with “a frantic round of piano lessons, concert performances, and social visits with the city’s wealthy patrons.” As his success crew, and the opportunities with it, one of the greatest composers ever had a laundry list of obligations.

Imagining the worst that could happen is a great exercise that often shows us that worst is not that bad. In cases like this, act quickly. Trust your gut. If you’re right, you have a head start. If you’re wrong, correct course and keep going.

It was a huge priority for us to showcase as much diversity as we could. Ethnic diversity, scenic diversity, and diversity of activities. Finding models and talent that had unique skills helped us differentiate this ad from the usual.

To be meaningful in any industry, you need to bring immense value to specific kind of person who has a specific kind of need. So when you market yourself (which you should, often) don’t just say “I’m a graphic designer.” Say “I’m a graphic designer for startup brands in Atlanta who love sustainability.”

The subscription box business model is fascinating to me. It starts out as a simple task of finding deals and curating. But as time goes on, it becomes about connection, opportunity, and access. Let me explain.

This is business economics 101 (maybe business economics 001), but it took a while to understand when I started freelancing. There’s no right or wrong way to run your business, but there is an easy way and a hard way.