Trust is greater than attention. A community is greater than an audience. Impact is greater than inspiration.

“I’m one of the few people who can chill with the Migos backstage and drink tea with Donatella [Versace] in her home. I’ve done both comfortably and I belonged.”

I’ve been giving his productivity system a shot, called the 6P’s Productivity Scheduler. It’s pretty good. I’ll link it here for anyone who wants to try it out.

Often, everything we’ve committed to stacks up to tell us that we’re stuck. That we can’t change course. We’ve come too far, we’ve spent too much, we’re in too deep.

I drove traffic from my Instagram, and got about 100 people to sign up for the newsletter. That same day, I got caught up in responding to messages, comments, and scrolling the feed. It slowed down my productivity immensely.

I consider consuming content part of my job. This can be a difficult line to walk, as you try to avoid irrelevance on one side, and redundancy on the other.

The exciting thing (or not exciting, depending on who you are) is how profitable agencies can be when they’re set up the right way. I’ll break down a step-by-step process for an agency business model, and then you’ll see how the business works, and how profitable it can be.

Since there’s more advertising now than ever before, there are fewer ways to stand out. Consumers don’t care that you ran an ad. They click “skip ad” faster than you can proposition your value. That’s not enough anymore. You need to be creative.

In the best-case scenario, you’ll get a return on your investment. Even if you break even, you’ll have added value to yourself and taken a risk on yourself.

Maybe what makes something a PR nightmare is calling it a PR nightmare. Apple was found guilty for purposefully slowing down older iPhones so people would buy new iPhones. Did you know that?

Over time, as I read more books and listened to more podcasts, things started to make sense. Like a golfer on a putting green, I began to see the lines–the invisible bumps and curves that dictated direction.

If you’re looking for new work as a freelancer, you have two options. Either prove the value, or find someone who already values what you do. Proving the value is a bit riskier, but it’s a great place to start if you don’t have a big portfolio or a robust network.

Many clients ask for things. Few of them really care how things are done. They just want to know what the process is. If your clients repeatedly ask you for things that aren’t part of your process, it might be true that you haven’t explained your process well enough to them.

I lived in the shadows of my own insecurity. I compared my trajectory to others, wondering how long it would take me to catch up.

Where there is attention, there is a business model. Commerce thrives off of the attention of audiences. If a person, a place, or an experience captures an audience’s attention, there’s money to be made. Let me give you a few examples.

I heard a story of an archery master, who had his students practice shooting arrows only one foot away from the target.

There have been projects when the work got out of hand, and I didn’t delegate soon enough. Time went on, and I waited too long to delegate. By the time I passed the project off, the person helping me didn’t have enough time to do it.

“Who am I becoming?” he jokingly asked. I told him he was becoming a more well-rounded individual. Because the more things we learn to enjoy, the more enjoyable life becomes.

Sleep is how humans get energy. We wouldn’t fail to charge our phone battery, and then expect it to get through the entire day. We wouldn’t fill up a quarter tank of gas, and then expect our car to make a long drive.

Caffeine can be an incredible tool for focus and productivity. It can also be a catalyst for anxiety and afternoon crashes. It’s all about how you manage it. Here are my top tips for caffeine management.