Leveraging environmentalism for advertising can be a polarizing move. Get too moral about it, and half of your audience shuts off. Polestar nailed this ad by using a real influencer, telling a story, and acknowledging both sides of the issue.

I caught myself wishing time would pass faster the other day. I asked myself why I wasn’t a successful writer yet. I wished time would pass quicker, maybe into my 30s or 40s when I had published a few books, had a TED talk, and spoken on a few podcast circuits.

Then I remembered. I remembered all those teachers who made me feel bad for not finishing books. I remembered all those books I had to read that I hated. And I realized that school stole the love of reading from me. And since they only ever equated learning to reading, they stole the love of learning from me too.

One of the best books I read early in my career was Business Model Generation by Osterwalder and Pigneur. This book clearly shows you how to generate business models.

You may see your freelance friends I think to yourself, Wow, they’ve changed. And that’s true. They have changed. But it’s not a bad thing. Your freelance friends are probably acting.

Sometimes I search an old email from a few years back to reference a file, and I cringe. It’s amazing to me how much more concise and clear my communication has become since I began my career.

I don’t just mean the discouragement we have to overcome to make a habit stick. I’m talking about the storylines and barriers we have to overcome emotionally to allow ourselves to commit to certain habits.

The professional creator knows when the work is good enough. The amateur creator doesn’t know when the work is good enough.

If you have ambitions to create, but you keep getting in your own way, you probably just need to find a format and strategy that fits your lifestyle. Consistent creativity is as much a scheduling feat as a motivational one.

Dollars and cents can be counted and compared. And when budgets get tight, you might get cut. But a delightful experience is priceless.

The most dangerous thing you can tell yourself goes something like this. If I can’t do this right, I might as well not do it all.

Receiving feedback isn’t easy. But the viability of a creator’s career depends on it. The better the work they create for their clients, and the better time their clients have working with them, have a direct effect on how often they get hired.

When you make a pitch deck, start with a Google Doc. If it makes sense there, then go ahead and add reference images, design elements, and creative copy. But whatever you do, don’t start your pitch process by opening Keynote and Unsplash.

Have you ever held a gold medal or a Grammy or a Super Bowl ring? Have you ever seen a bank balance nudging up into the seven figures?

Recently, Matt D’Avella published a journalistic video called The 40 hr workweek is killing your productivity. The video breaks down the history of the 40-hour work week, the drawbacks of that strategy, and examples of businesses that are doing it differently. I want to respond to this video by adding a few points.

We make marketing more complicated than it needs to be. Just go out there and make a good impression on people who could hire you.

Marketing comes from the word “market.” And if that’s all you knew about marketing, you would be in a better place than thousands of brands and businesses are today.

It’s easy to get discouraged when you don’t win a pitch. You spend all this time developing an offering, packaging it in a pitch deck, preparing for the call. And then you don’t win. What a bummer!

No creator gets their start doing branded posts. Why? Because they don’t have any attention to sell to brands yet. By creating work solely for fans, creators slowly grow their audience and gain attention they can leverage.

The trouble comes when we give into short-term dopaminergic urges again and again. Like an addict chasing a high, long-term projects can never compare to short-term rewards, from a dopamine perspective.