Reese Hopper Reese Hopper

Why you need more margin in your life

As creators, we’re often tepted to push ourselves as fast and far as we can go. We want to create and deliver as much as we can. We want to say “yes.” Because we love the work! But maybe it pays to leave a little bit of hustle on the table. Maybe it pays to build in some margin.

Read More
Reese Hopper Reese Hopper

When to switch careers–and when to double down

There are a lot of things you can consider when deciding whether or not to switch careers: money, stress, time, opportunity, passion. I can’t tell you what your life and family requires from you. But I can tell you that the career you’re most likely to be successful in is the one you get lost in.

Read More
Reese Hopper Reese Hopper

How to create good work: put more feeling into it

As creators, the temptation of complexity is great. We think that if we can play something, or shoot something, or write something that most others simply couldn’t, our work will be meaningful to people. To some degree, this is true. But if we take a long, hard, honest look at the art that has really shaped our culture…we discover how simple it is.

Read More
Reese Hopper Reese Hopper

Should videographers go to college? 

If you’re a young videographer, you might be wondering if it’s worth it to go to college. With all the information available through YouTube videos and online courses, college might seem like a debt you don’t need to incur. But don’t make a “dropping out of college” vlog just yet. Let me break down some of the peripheral benefits.

Read More
Reese Hopper Reese Hopper

How to advance your career this month: Edutainment 

If you can swap out only a small portion of your entertainment time for education time, you’ll exponentially increase your value as an employee, or as a freelancer in the open market. Think of it this way: our skills and our knowledge are subject to inflation of information. Every year, technology makes our jobs easier, thousands of people gain the skills we already have, and the value of our knowledge diminishes.

Read More
Reese Hopper Reese Hopper

How to get big influencers to post about your brand 

“We can’t have anyone sign a contract, and there can’t be any required posts. But trust me. If we get all these guys together with no pressure, they’ll post dozens of times.” This is what I told a brand manager, pitching her on an influencer trip for my client.

Read More
Reese Hopper Reese Hopper

How to overcome a creative block: Use the lite version

If you’re feeling overwhelmed, or if you’re up against a creative block, it might be because of the invisible audience. You have an imaginary audience, with imaginary critics in the front row, in a grand stadium called “Microsoft Word Stadium.” None of that exists.

Read More
Reese Hopper Reese Hopper

Why You Need a Daily Creative Practice 

In his study, participants had to work through a difficult puzzle. Some were told they could eat freshly baked cookies before working on the puzzle, and others were told they had to refrain. Those who refrained worked on the puzzle for less time than those who didn’t have to spend their willpower and decision-making power on not eating cookies.

Read More
Reese Hopper Reese Hopper

Analytics: when to look at them and when to ignore them

After a while, I changed the analytics view to only show me website traffic month over month, instead of day over day. This decision brought me less anxiety, while still showing me helpful trends that I could use to grow my community.

Read More
Reese Hopper Reese Hopper

4 services I happily pay for that make my freelance life easier

Recently, I created a full marketing tech stack for a client selling an online course using only Squarespace. We created the landing page, captured emails, sent email campaigns, and hosted the course on Squarespace with their new Member Areas. This made the process so much easier since we didn’t have to switch between multiple software interfaces, and integrate them all.

Read More
Reese Hopper Reese Hopper

How To Get a Steady Job 

Your parents and professors may be pushing you to get a "stable" job. But stable jobs don't exist anymore. I wish I could tell you how many of my friends have gotten laid off in an instant, along with hundreds of others, from top tier companies like Tesla, Uber, Headspace, AT&T, etc. Corporations have no loyalty to employees like they used to.

Read More
Reese Hopper Reese Hopper

What Makes You Think You Can't Publish Something?

IMDB lists over 500,000 unique feature-length movies. Spotify hosts over 82 million songs. Research center UNESCO states that over two million books are published each year. So what makes you think you can’t publish something?

Read More
Reese Hopper Reese Hopper

Are You Willing to Bet Your Time on It?

Betting money on your strategy working? Bold move. But do you know what’s an even bolder move? Betting time on it. Betting emotional energy on it. Betting the chance that you might be wrong on it. This is much more difficult to do, because these are more valuable resources.

Read More
Reese Hopper Reese Hopper

4 Productivity Chrome Plugins I Actually Use 

How often do you instinctively type the letters Y, T, or I into your web browser? And how quickly do those letters populate YouTube, Twitter, or Instagram? Too quickly. And then, before you know it, you’ve been scrolling for fifteen minutes that you’ll never be able to get back. Redirector puts a line of defense in between you and wasted time.

Read More