Through all this achievement we’re chasing, we need to remember this. Businesses and cars and machines benefit from the very best at all times. But as humans, we’re a little different. Sometimes we just need a turkey sandwich.

The best part of a movie is the monologue. The main character finally decides to speak up, inspire their companions, and face up to the challenge. These scenes give us chills, and live long lives in our minds after the credits roll.

The most optimized approach is not the most effective for long-term habit building. Former athletes and musicians struggle with this the most. We know the most optimized way to exercise and play, and we tell ourselves if we can’t do it that way, we might as well not do it at all. This is a big lie that holds us back.

I barely believed it when I read it, but Barnes and Noble grew by 4% last year. They’re in pursuit of opening 30 new stores this year. Even in the shadow of Amazon, which offers every book cheaper and faster, Barnes and Noble is expanding.

I just received a proof copy for my first book. Still a way to go from here but it’s exciting to hold something in my hand. As I do, I can’t help but think one thing…I hope this book sucks.

On Instagram, you could get by with pretty visuals, even if they were devoid of opinion. This isn’t the case on Threads.

I was having lunch with a friend who me if I wanted to start producing narrative pieces. I’ve produced a ton of commercials, but I haven’t produced anything narrative. I told her no. Two weeks after that, I produced my first narrative short film for Fuel the Fire Film Fest.

“Something that I learned very early on is the importance of separating person versus persona. When people who don't know me are criticizing me, they're criticizing my persona, not my person.”
–Olivia Rodrigo

“You get more out of reading one book that’s great five times, than [you do] out of reading five mediocre books.”
–Alex Hormozi

Behind every piece of good marketing is a good cause. Even the most profitable companies in the world wrap their products in a “cause” that helps their customers.

Is it your business? Is it your side hustle? Is it your health? Is it your relationships? Or your mindfulness?

I’ve had a pile of clean laundry sitting on my armchair for a week. I haven’t folded it. I hate folding laundry. This again? I have two weeks worth of underwear and a bunch of extra shirts that I hate wearing just so I don’t have to do laundry.

Maybe the Twitter outrage factory that brings us so much dopamine is digging a deeper trench in our minds. Maybe the one-sided explanation of the world that comforts us is sinking us deeper in neural mud. Maybe the thoughts that we can’t get out of our minds are wrapping their tentacles around us more and more each day.

Sometimes you fall into a rut. Everything is annoying and nothing seems like it’s going to work and it feels like you’re stuck inside a black and white photograph, slowly deteriorating in a box in God’s attic.

We convince ourselves not to share our work out of fake humility. We tell ourselves that not posting really is a generous act because we aren’t bothering anyone. Our meekness is a moralistic leg up in our minds—at least I’m not clawing for attention like that guy!

My friend started a disc golf company that creates discs from 100% recycled material. Anyone who knows anything about plastics knows that this is a difficult thing to do. It’s a good thing my friend didn’t know anything about plastic.

There’s a tipping point in many decisions. If you’re wondering whether or not to do all the startup work for a new project you’re testing, just don’t. Get a few dry runs under your belt. It’s okay if it’s not a perfectly clean process.

You lost it. You worked overtime to put together a last-minute pitch for a client, and then…nothing. You’re not alone. I’ve lost and won hundreds of freelance pitches throughout my career. I’ve taken notes and I’m sharing my top 5 lessons with you.

Sustained greatness is so difficult to achieve. Great directors, authors, musicians, and even sports teams struggle to string together even just two or three top-tier performances in a row. Many of us are caught in the never-ending dryer spin of chasing accuracy.

I dropped somebody off and I pulled over to the side of the road and f**king bawled my eyes out. I was just like Why isn't this happening faster? Why am I not doing this creative stuff faster? Why is it that I'm still behind the wheel driving people?