Reese Hopper Reese Hopper

The danger of unchecked ambition

Jarred always played with an intensity. Watching him take his at-bats, you could see a stern and determined brow. When he struck out, he walked back to the dugout with a look of pure disgust, flabbergasted that he didn’t get a hit. 

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Reese Hopper Reese Hopper

A 52-year-old drummer taught me how to overcome stress

When you find yourself in a moment of stress, there are two prevailing pieces of advice. Some people will say, “just be present.” Other people will say, “this isn’t going to matter in five years, so stop worrying about it.” Neither one feels particularly helpful when you’re in a moment of stress.

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Reese Hopper Reese Hopper

The cost of a messy desk

Take a look at your desk right now. Is it messy? Personally, I’ve got two empty water bottles, one empty mug, one hard drive, one pair of sunglasses, and some dust on my desk. How does a messy workspace make you feel? How does it impact your work? 

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Reese Hopper Reese Hopper

Accept the (small amount of) pain in advance

At the end of 2023, I got burned out on producing. A few stressful projects in a row left me feeling overwhelmed by the idea of dealing with clients and crew, and I didn’t work on a major production for four months. 

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Reese Hopper Reese Hopper

Motivation from regret

At the end of every year in my twenties, I looked back with more regret. I regretted the things I didn’t accomplish. I regretted the projects that didn’t come to life, and the lack of progress in my career. 

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Reese Hopper Reese Hopper

Content is cringe until it works

When I started investing money into making content for Instagram in the spring of 2023, I set a few ground rules. I wouldn’t do trends. I wouldn’t do anything cheesy. I wouldn’t do any annoying hooks. 

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Reese Hopper Reese Hopper

Knowing the rules, but not the game

When I started my career, I didn’t even know the rules. I made simple mistakes, stepped on toes, and missed easy opportunities. This was just the path I had to take to learn the “rules.”

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Reese Hopper Reese Hopper

Sounding like yourself

Isn’t this the journey of every artist? We borrow from our favorites. We steal things that look and sound good. We imitate the techniques and styles of other people in order to learn.

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Reese Hopper Reese Hopper

What’s the easiest version of your goal?

There’s something called the “action line.” If something is too hard, and motivation is too low, we don’t take action. But, if motivation is high enough, and the action is easy enough, we take action. 

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Reese Hopper Reese Hopper

Want to make more art in 2025?

If you’re a seasoned artist looking to make progress on a project to start the year, this is for you. If you’re a hobbyist, looking to try something new in a supportive environment, this is for you.

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Reese Hopper Reese Hopper

The boy and the thorns

There once was a shepherd boy who walked through a field. He had to get home for dinner. He knew if he was late for dinner, he would get in trouble. There were two ways home. One way was the long way, along a pleasant stream. The other way was the short way, through a thorny thicket.

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Reese Hopper Reese Hopper

It all starts with writing

I realize my best videos came naturally out of my writing. My best-selling product is a 15,000-word guide that started as a blog post. My most impactful emails came from writing sessions where I really opened up my heart on the page.

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Reese Hopper Reese Hopper

Don’t rush your 2025 goals

for some reason, many people have a bad habit of racing through their new year goal-setting. They jot a few things down in a half an hour on the first page of a new notebook, and call it a day. 

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Reese Hopper Reese Hopper

Notes on goal-setting

2024 was my most successful year for goal achievement. I did something drastically different from previous years. 

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Reese Hopper Reese Hopper

For those who feel lost…

For a long time, I felt lost. I felt like I was floating from hobby to hobby, trying to find my footing in a slippery world. I felt like I was yelling from the rooftops, just for people to tell me to “get down from there!” 

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Reese Hopper Reese Hopper

Swing as hard as you can

We try to focus on everything: making good work, and making a lot of money, and treating our clients well, and finding work-life balance, and having a good brand. When we focus on all of it, we aren’t really swinging that hard at any of it.

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