Reese Hopper Reese Hopper

“AI Hallucination” freaks me out. This is why.

The old saying goes, “Don’t believe everything you read.” This saying evolved to become “don’t believe everything you see on TikTok.” Now, we need to change it again: “don’t believe everything you see on AI.”

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Reese Hopper Reese Hopper

The perfect career doesn’t exist

Sometimes I catch myself daydreaming about the perfect career. I imagine a time in my life when I’m only doing exactly what I want to be doing; a time when projects filter in for just the right rates at precisely the ideal times.

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Reese Hopper Reese Hopper

You don’t own a community

“You don't ‘own’ or control a community, and you don't necessarily build one. You participate or engage with one.”

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Reese Hopper Reese Hopper

Key actions that drive results

Behind every “how do I” question is a deeper question. Anytime someone asks “how do I…” and then follows it with something practical, like “find more clients?” or “grow my audience?” or “generate more profit?” there is one deeper question behind all of that. 

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Reese Hopper Reese Hopper

Switching from buyer to seller

If you sell creative services, the first thing you have to do is turn your prospect into a buyer. Generally speaking, this is the easy part.

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Reese Hopper Reese Hopper

Created to Create

Last November I joined my friend Ben Gluntz on his podcast Created to Create. I hope you enjoy this one!

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Reese Hopper Reese Hopper

The freest person in the world

Bad guys in movies like to say “everyone has a price.” That there’s a financial figure, career aspiration, or deep desire that will get anyone to do anything. This may be true. But what if we raised our prices? 

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Reese Hopper Reese Hopper

Stop whining. Start selling your art.

It’s whiny to complain about having to sell our art. It comes from an entitled place, where we think we must be such geniuses that other people would be lucky to sell our work for us.

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Reese Hopper Reese Hopper

You are not a machine (stop pretending like you are)

We hold ourselves to a higher productivity standard than machines. When we get tired, or emotionally exhausted, or lose focus, or when we can’t find any motivation, the tendency for ambitious people like us is to be hard on ourselves. Meanwhile, we expect the cars we drive to fail. 

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Reese Hopper Reese Hopper

The productivity snowball

It may not be the most technically efficient way to pay the least amount of money, but it has proven to be the most psychologically efficient. When people feel they are making progress, and can see the number of loans decreasing early on, they’re more motivated to keep going.

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Reese Hopper Reese Hopper

Everybody has one brain

Everybody has two hands (at most). Everybody has 24 hours in the day. Everybody has to sleep and eat and breathe.

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