Black Friday Strategy

Traditionally I’ve avoided running Black Friday sales, and even sending emails around Black Friday. I just assumed there’s so much competition and so many other brands spending way more than me, that I might as well pick a different time to promote. 

I’m changing my strategy this year. Yes, there’s more competition around Black Friday, but people are also primed to buy. Even though many of my products and services aren’t really gift-able for the holidays, I’m betting the season of shopping will lead people to spend on themselves and their business, too. Every year, I try to buy myself something that I want for Christmas, so I don’t have to worry about other people getting me what I want. 

If you’re on my email lists, you’ll hear about the sales I’ll be running soon. If you’re not, you might want to join one to catch wind of these deals. Head to the “free resources” tab above, and jump on one. 

See you soon, with discounts.