The easy way to write a hook is to pull some confusing line from the middle of your script, and hope your audience will be curious enough to find out what it means.

Maybe you don’t know much. But you do know a lot about your specific scenario.

After ten months of reading and quoting Blair Enns, I still hadn’t purchased his book. This morning, I bought it. What changed? 

Real designers, I assume, must have endless ideas and images and layouts floating around in their heads all the time that they just pull down from the ether. I don’t have that.

Traditionally I’ve avoided running Black Friday sales, and even sending emails around Black Friday. Not this year.

If you’re on a sales call with a potential client about your services, and if you can share information about your process that helps an idea finally click for them, you’ll probably make that sale.

Is this accidentally a great social strategy?

When try to automate outreach and client conversations, we end up with less impact. 

“Unless the CEO is unusually unpretentious and personable, his or her appearance in an ad may look like a grab for the customer’s money.”

In a world of spam emails, handwritten notes cut through. Why is that? It’s not because a handwritten note says more, is more ecologically friendly, or even easier to read.

“Half the money I spend on advertising is wasted; the trouble is I don't know which half."

 “How much should you charge your client for a video that looks like this?”

Creative people like us are very good at thinking about “brand.” But this can get in the way and block us creatively when we think about it too much for ourselves. 

Are there any creatives who are actually still growing on social in this year of our Lord 2025? The answer is yes, and his name is Seth Stern.

Why would I make one video in the same time it takes me to make six or eight? 

Tough questions aren’t fun to slog through while you’re in the dreaming phase—but they’ll save you hundreds of wasted hours and wasted dollars.

My favorite thing to watch right now is a series on Instagram from a creator named Herman Jagpal. He’s doing one of those challenges in which you trade a paperclip to a house. I’m watching every single video.

For decades, if you wanted someone to distribute your content to their audience, you had to pay them to do it. Not anymore.

It’s a shame that I didn’t read this book when I wast came out. I might have set up my digital products business better, sooner.

Visibility is a crucial part of the sales process for any business. Here’s how to do it.