My favorite thing to watch right now is a series on Instagram from a creator named Herman Jagpal. He’s doing one of those challenges in which you trade a paperclip to a house. I’m watching every single video.

For decades, if you wanted someone to distribute your content to their audience, you had to pay them to do it. Not anymore.

It’s a shame that I didn’t read this book when I wast came out. I might have set up my digital products business better, sooner.

Visibility is a crucial part of the sales process for any business. Here’s how to do it.

Ads work (you just haven’t figured them out yet).

Sales don’t just happen. They are an alchemy of need, trust, value, clarity, visibility, and a call-to-action. 

A “productized service” is a bit of a buzzword these days, in large part due to a viral YouTube video about a graphic designer with a business called DesignJoy. But are they legit?

When you show openness, and put something on the table, people are more likely to respond in-kind.

“The power of real outreach is on the rise. Genuinely targeted, researched and personalized messages coming from a true expert…”

While I don’t believe all business is a zero-sum game, there is credence to the idea that a sale someone else makes is a sale you don’t make, at least in that moment.

If you’ve been in the creative industry long enough, you know this.

I’ve noticed one big difference between expensive service-based businesses, and cheaper product-based businesses.

I’ve taken a number of paid online courses with video content. None of those videos come remotely close to the quality of editing and information available for free on YouTube. In fact, the most engaging and interesting content is available for free on social media. 

When I send an email blast, one of five things will happen. Four out of five of them are good.

Friction can be a good thing in sales, assuming you have a good product, because it forces the customer to think about you and to make a decision.

In my years producing commercials, I’ve been involved in countless creative builds. This required me to digest the brand, understand the product, learn the audience, and create something that speaks to all of that. Now, I do something way easier. 

“What we know is that if you A-B test a website enough times, it will turn into a porn site."

I’ve produced online courses for half a dozen different solo creators in the past. Full Time Filmmaker blows them out of the water. It has 10x more lessons than the biggest course I ever produced.

If you’re a freelancer or a creative, and you don’t know where to find new clients… I got you. Here’s a list of seven places you can find new clients.

Even after publishing over 700 articles on my website since 2018, writing 465 days in a row, and writing over a quarter of a million words…the resistance was still strong. The imposter syndrome was still there.