“Unless the CEO is unusually unpretentious and personable, his or her appearance in an ad may look like a grab for the customer’s money.”

In a world of spam emails, handwritten notes cut through. Why is that? It’s not because a handwritten note says more, is more ecologically friendly, or even easier to read.

“Half the money I spend on advertising is wasted; the trouble is I don't know which half."

 “How much should you charge your client for a video that looks like this?”

Creative people like us are very good at thinking about “brand.” But this can get in the way and block us creatively when we think about it too much for ourselves. 

Are there any creatives who are actually still growing on social in this year of our Lord 2025? The answer is yes, and his name is Seth Stern.

Why would I make one video in the same time it takes me to make six or eight? 

Tough questions aren’t fun to slog through while you’re in the dreaming phase—but they’ll save you hundreds of wasted hours and wasted dollars.

My favorite thing to watch right now is a series on Instagram from a creator named Herman Jagpal. He’s doing one of those challenges in which you trade a paperclip to a house. I’m watching every single video.

For decades, if you wanted someone to distribute your content to their audience, you had to pay them to do it. Not anymore.

It’s a shame that I didn’t read this book when I wast came out. I might have set up my digital products business better, sooner.

Visibility is a crucial part of the sales process for any business. Here’s how to do it.

Ads work (you just haven’t figured them out yet).

Sales don’t just happen. They are an alchemy of need, trust, value, clarity, visibility, and a call-to-action. 

A “productized service” is a bit of a buzzword these days, in large part due to a viral YouTube video about a graphic designer with a business called DesignJoy. But are they legit?

When you show openness, and put something on the table, people are more likely to respond in-kind.

“The power of real outreach is on the rise. Genuinely targeted, researched and personalized messages coming from a true expert…”

While I don’t believe all business is a zero-sum game, there is credence to the idea that a sale someone else makes is a sale you don’t make, at least in that moment.

If you’ve been in the creative industry long enough, you know this.

I’ve noticed one big difference between expensive service-based businesses, and cheaper product-based businesses.