Scrappy creative is good enough

When I produced the lyric video for the Chainsmokers’ song Hope, I didn’t have any qualifications. I hadn’t choreographed a music video before. But that’s what the situation called for. 

You can check out the video here. We created roller boards for the artists to lie down on, then pushed them in and out of frame as they performed the song to a top-down camera angle. 

The thumbnail image for this post shows it—we choreographed the whole thing with paper dolls taped to pencils. This reminds me that creativity is not precious. It’s not exclusive. It’s always messy. Even at a large scale, for a big artist, we had to make creative ideas come to life. 

Hopefully these little paper dolls help you defeat some resistance today. If scrappy creative is good enough to garner 162 million views for a major artist, it’s good enough for you.