Reese Hopper Reese Hopper

Creating Reality

In the freelance world, how a client experiences reality is everything. You may have created the greatest work of your life. You may have created the best ad in history. But if the client didn’t have a good experience working with you, it doesn’t matter. 

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Reese Hopper Reese Hopper

A Successful Relationship

It gives you an opportunity to vet the client. If their idea of a successful relationship is calling you at 3am, then maybe you don’t want that successful relationship.

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Reese Hopper Reese Hopper

Cool and Available

I’m sure you’re already cool and available. But do other people know that? How can you let them know?

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Reese Hopper Reese Hopper

Just 5 minutes

I’m 24 days into this 60 day writing challenge I made for myself. Today’s the first day I wanted to skip it. 

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Reese Hopper Reese Hopper

When $2000 is Cheaper Than $500

A $2000 project is only 4% of Company 2’s annual budget. But a $500 pitch is 10% of Company 1’s annual budget. So ironically, you may have an easier time landing the $2000 project with company 2 than the $500 project with company 1.

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Reese Hopper Reese Hopper

Decisions and Hierarchy

The difference between a decision-making hierarchy and a communication structure is massively important. People with decision-making power sometimes use that power to close off communication, making them feel more important.

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Reese Hopper Reese Hopper

Hobby, Job, Career, Vocation (Liz Gilbert)

If you haven’t heard Liz Gilbert’s explanation of the differences between hobbies, jobs, careers, and vocations, you need too. I’m going to embed it below so you can watch it. Then I’ll offer some thoughts below that. 

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Reese Hopper Reese Hopper

"Working"

So what is “work?” It’s an American ideal that’s held very highly. But it’s really just a title we have the option to give the things we want to prioritize. No one needs to know if it makes money or not. Call it work and you’ll find the time to get it done. 

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Reese Hopper Reese Hopper

Own Your Connections

Online, there’s very little at stake. If things get weird, you don’t have to respond. But you can’t ghost someone who is staying on your couch. There’s a higher level of engagement that’s called for, which leads to a deeper level of connection. 

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Reese Hopper Reese Hopper

How To Brainstorm

Brainstorming becomes a war if you don’t have a main goal, because good ideas can be enticing to follow and difficult to let go of. But you don’t need the greatest idea in the world. You just need the right idea for the situation at hand. Write your main goal at the top of the chalk board really big.

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Reese Hopper Reese Hopper

The Best Of Seth Godin

The only problem with Seth Godin is that he has so many pieces of work that it can be intimidating to know where to start. In this Blog, I’ll lay out my favorites from Seth and give you insights into who they’re best suited for. 

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Reese Hopper Reese Hopper

A Pathway To Success Part IV - "The Diagram"

I started thinking about a diagram to explain how each of the three parts (content, connections, and a business model) come together, and what it looks like if you have different combinations of each. Let me propose some titles and potential paths so you can see the many ways to contribute and profit from the world of content.

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Reese Hopper Reese Hopper

A Pathway To Success - Part III "Business Model"

The only sustainable way to make money is to bring real value to real people. To do something they don’t have the time, energy, or expertise to do themselves. Something that makes their life easier and better. 

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Reese Hopper Reese Hopper

A Pathway to Success - Part II "Connections"

Companies with funding and audacious dreams are based in big cities. Young graduates with something to prove live in big cities. Connections with people who work at companies with money to spend are a huge factor in the success of the content creator. 

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Reese Hopper Reese Hopper

Consistency Is An Art Form

When I watched the last episode of the show Parks and Recreation, I cried. When I watched the movie Avengers Endgame, I cried.

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You’re Not Late For Work

My brain created a freak out moment when work came up out of the blue, as if I was late for work or had forgotten something.

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Reese Hopper Reese Hopper

Hard Phone Calls

Ultimately, phone calls have a distinct personable advantage over emails because you can hear and convey tone, which can have a huge positive impact. 

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