Reese Hopper Reese Hopper

Skip Like A Stone

When gravity pulls you down, skip like a stone on the waters of discouragement.

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Saturated Market

I told him to understand that the more popular 360 video becomes, the more brands will be willing to spend on it, the more gigs he can grab, and the more money he can make.

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Be Brief For User Experience

It’s better for something to be too short than too long when you think about the user experience. If a good video is too short, people are left wanting more.

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Reese Hopper Reese Hopper

Delivering Content to Brands

You’re not a freelancer because you create content. You’re a freelancer because you pitch that content to brands and make it for them. In this blog, I’ll share a few things about how to deliver your work to brands like a true professional. 

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Reese Hopper Reese Hopper

Changing the Plan

When communicating a plan to a group, don’t wait until you’re 100% confident in your plan. Communicate your plan to the group, even if you’re only 50% sure it’ll happen that way.

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Curators and Connectors

With instant access to endless information available within seconds, the trick is not to have exclusive knowledge. The trick is to find, organize, and arrange information in the most helpful way possible.

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Reese Hopper Reese Hopper

Update: Iceland

When I have to fly for projects, they’re usually big projects. If projects are big, then my stress can get high, so I usually will write out a mindset plan for when I arrive.

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Reese Hopper Reese Hopper

Price is a Story

The times I’ve been most engaged, most inventive, most helpful has been when I have been paid the most. The stakes were so high, I didn’t have time to make excuses or wonder if I should save some generosity. I pulled out all the stops, and the clients were stoked.

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Reese Hopper Reese Hopper

How To Snap Your Creative Slump (in 3 Steps)

Sometimes creative juices need a little magic to get flowing again. A glass of whiskey, an old record, cologne from days past. Find something magical that brings the mystery back to the act of creating.

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Reese Hopper Reese Hopper

Education = Entertainment

“Education” is a big, hairy word that brings up memories of unfair grade school teachers, denied college applications, and an undertone of classism. But it shouldn’t be that way.

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Keep Going

A comforting thought for me has been “did I really think that the storyline of my life wouldn’t have some ups and downs?”

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Reese Hopper Reese Hopper

What's The Goal?

It can be tempting to jump in and give feedback, especially if you have experience in something. But the world is largely subjective, and when we don’t understand the goal, we don’t make good decisions. 

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Reese Hopper Reese Hopper

"Redefine" - A Jeremiah Appreciation Post

Let’s all try to be a little more like Jeremiah in this way. To understand what holds us back, and to redefine these obstacles into the pathway that leads us to the best version of ourselves.

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Reese Hopper Reese Hopper

Creativity Is Transferrable

It can often feel frivolous or foolish to follow your whim to learn photoshop, video editing, copywriting, or something like that. If you've already invested so much time into one skill, shouldn't you just double down, and stop being distracted by shiny new opportunities?

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Reese Hopper Reese Hopper

When Problems Arise

It can be stressful at times, but I find that if I let people know what’s going on, even if it’s bad, we solve the problem and keep moving.

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The Slow Days

I find myself feeling disappointed if I have a slow day. If I’m not 100% maxed out, I feel like I missed opportunities, like I dropped the ball.

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A Good Way And A Bad Way

In October of 2017, my favorite client let me go. A bad thing, generally speaking, but he did it in a good way.

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