Reese Hopper Reese Hopper

365

I heard a story of an archery master, who had his students practice shooting arrows only one foot away from the target.

Read More
Reese Hopper Reese Hopper

How to Delegate: Communicate Early and Often

There have been projects when the work got out of hand, and I didn’t delegate soon enough. Time went on, and I waited too long to delegate. By the time I passed the project off, the person helping me didn’t have enough time to do it.

Read More
Reese Hopper Reese Hopper

How To Enjoy Life More

“Who am I becoming?” he jokingly asked. I told him he was becoming a more well-rounded individual. Because the more things we learn to enjoy, the more enjoyable life becomes.

Read More
Reese Hopper Reese Hopper

Rethinking Sleep (And Sleeping In)

Sleep is how humans get energy. We wouldn’t fail to charge our phone battery, and then expect it to get through the entire day. We wouldn’t fill up a quarter tank of gas, and then expect our car to make a long drive.

Read More
Reese Hopper Reese Hopper

Digital Asset Bundle Business Model Breakdown

For 10 days, Creator FX sold the bundle at an unprecedented price. And made a killing. I wanted to break down this business model because it’s a model that had previously been impossible before the digital age.

Read More
Reese Hopper Reese Hopper

What I Really Think Newsletter

My blog is for everyone. This newsletter is not for everyone. About once a week, I’ll tell you what I really think. Less buttoned up, more a few buttons down.

Read More
Reese Hopper Reese Hopper

Apply Your Best to Other Industries

After chatting about one of the top podcasters in the world right now, Joe Rogan, we came to the conclusion that Rogan isn’t where he is without first being a television host and comedian. The connections he has, and the wealth of hosting experience took him to where he is today.

Read More
Reese Hopper Reese Hopper

Every Artist You Love is Busy

Take Mozart. When he lived in Vienna, he was inundated with “a frantic round of piano lessons, concert performances, and social visits with the city’s wealthy patrons.” As his success crew, and the opportunities with it, one of the greatest composers ever had a laundry list of obligations.

Read More
Reese Hopper Reese Hopper

Consider the Kind of Failure

Imagining the worst that could happen is a great exercise that often shows us that worst is not that bad. In cases like this, act quickly. Trust your gut. If you’re right, you have a head start. If you’re wrong, correct course and keep going.

Read More
Reese Hopper Reese Hopper

DJI OM 5 - Ads Review

It was a huge priority for us to showcase as much diversity as we could. Ethnic diversity, scenic diversity, and diversity of activities. Finding models and talent that had unique skills helped us differentiate this ad from the usual.

Read More
Reese Hopper Reese Hopper

How to Market Yourself as a Freelancer

To be meaningful in any industry, you need to bring immense value to specific kind of person who has a specific kind of need. So when you market yourself (which you should, often) don’t just say “I’m a graphic designer.” Say “I’m a graphic designer for startup brands in Atlanta who love sustainability.”

Read More
Reese Hopper Reese Hopper

A Breakdown of the Subscription Box Business Model

The subscription box business model is fascinating to me. It starts out as a simple task of finding deals and curating. But as time goes on, it becomes about connection, opportunity, and access. Let me explain.

Read More
Reese Hopper Reese Hopper

Money Makes Things Easier

This is business economics 101 (maybe business economics 001), but it took a while to understand when I started freelancing. There’s no right or wrong way to run your business, but there is an easy way and a hard way.

Read More
Reese Hopper Reese Hopper

Have A Little Fun

We had to be up relatively early to prepare for our shoot the next day, but the hotel we stayed at was right on the strip, connected to a glamorous casino. We decided to go have a look around.

Read More
Reese Hopper Reese Hopper

Be Your A Barista Of Your Industry

I’m amazed by the artisan mentality that so many of my barista friends have. They know so much about the coffee they serve, and they serve it with such passion for their community. It seems a bit ironic to me, because most of them don’t own the shop they work at, and many of them are striving to work in a different industry altogether.

Read More
Reese Hopper Reese Hopper

Succesful Productions Depend On Margin

Sure, I could get a 10-person production planned in a day. If all my go-to vendors are available, if the ideal locations are available, if the rentals we need are available. The trouble arises when things aren’t available.

Read More