Reese Hopper Reese Hopper

Are Free PDFs Worth It?

There are thousands of topical self-development books that you could read to try to get a leg up in a specific area. Then there are free PDFs from bloggers and influencers that boil down ideas from dozens of these books, and create an actionable plan.

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Reese Hopper Reese Hopper

More Love for The Big Three

The Big Three is a list of three things you want to accomplish in a day. They’re small enough to be completed over the course of a day, but big enough to make it a productive day when they are completed.

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Reese Hopper Reese Hopper

Trust Over Attention

Trust is greater than attention. A community is greater than an audience. Impact is greater than inspiration.

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Reese Hopper Reese Hopper

You Can Do Whatever you Want

Often, everything we’ve committed to stacks up to tell us that we’re stuck. That we can’t change course. We’ve come too far, we’ve spent too much, we’re in too deep.

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Reese Hopper Reese Hopper

Social Media is Closer to Cocaine Than Anything

I drove traffic from my Instagram, and got about 100 people to sign up for the newsletter. That same day, I got caught up in responding to messages, comments, and scrolling the feed. It slowed down my productivity immensely.

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Reese Hopper Reese Hopper

It's Your Job to Stay Up to Date

I consider consuming content part of my job. This can be a difficult line to walk, as you try to avoid irrelevance on one side, and redundancy on the other.

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Reese Hopper Reese Hopper

A Breakdown of the Ad Agency Business Model

The exciting thing (or not exciting, depending on who you are) is how profitable agencies can be when they’re set up the right way. I’ll break down a step-by-step process for an agency business model, and then you’ll see how the business works, and how profitable it can be.

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Reese Hopper Reese Hopper

Invest In Your Education

In the best-case scenario, you’ll get a return on your investment. Even if you break even, you’ll have added value to yourself and taken a risk on yourself.

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Reese Hopper Reese Hopper

PR Nightmares

Maybe what makes something a PR nightmare is calling it a PR nightmare. Apple was found guilty for purposefully slowing down older iPhones so people would buy new iPhones. Did you know that?

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Reese Hopper Reese Hopper

See The Lines

Over time, as I read more books and listened to more podcasts, things started to make sense. Like a golfer on a putting green, I began to see the lines–the invisible bumps and curves that dictated direction.

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Reese Hopper Reese Hopper

How To Get New Clients As A Freelancer 

If you’re looking for new work as a freelancer, you have two options. Either prove the value, or find someone who already values what you do. Proving the value is a bit riskier, but it’s a great place to start if you don’t have a big portfolio or a robust network.

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Reese Hopper Reese Hopper

Be In Control of Your Process

Many clients ask for things. Few of them really care how things are done. They just want to know what the process is. If your clients repeatedly ask you for things that aren’t part of your process, it might be true that you haven’t explained your process well enough to them.

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Reese Hopper Reese Hopper

A Slow Burn Kind Of Person

I lived in the shadows of my own insecurity. I compared my trajectory to others, wondering how long it would take me to catch up.

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Reese Hopper Reese Hopper

Attention Business Model - A Breakdown

Where there is attention, there is a business model. Commerce thrives off of the attention of audiences. If a person, a place, or an experience captures an audience’s attention, there’s money to be made. Let me give you a few examples.

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