Are Free PDFs Worth It?
There are thousands of topical self-development books that you could read to try to get a leg up in a specific area. Then there are free PDFs from bloggers and influencers that boil down ideas from dozens of these books, and create an actionable plan.
Alternative Explanations to Negative Outcomes
Freelancing can be discouraging. Losing a pitch, or being dropped by a client, or not hearing back from someone you admired can take a toll on your confidence.
Ads Review - It Takes a Village to Help Lego’s Knight Cross the River
It’s one thing to make an ad with a few lego characters. But creating an entire village of classic Lego characters, all working together for some goofy goal? That’s special.
More Love for The Big Three
The Big Three is a list of three things you want to accomplish in a day. They’re small enough to be completed over the course of a day, but big enough to make it a productive day when they are completed.
Defeat Procrastination and Complete Your Creative Projects
Do you consider yourself a creative person? Do you have creative projects that you’d like to complete within the next 30-90 days? Do you have trouble committing to your creative projects for longer than 7 days?
Trust Over Attention
Trust is greater than attention. A community is greater than an audience. Impact is greater than inspiration.
Another Reason to Be a Generalist (Feat. Salehe Bembury)
“I’m one of the few people who can chill with the Migos backstage and drink tea with Donatella [Versace] in her home. I’ve done both comfortably and I belonged.”
Proper Prior Planning Prevents Poor Performance
I’ve been giving his productivity system a shot, called the 6P’s Productivity Scheduler. It’s pretty good. I’ll link it here for anyone who wants to try it out.
You Can Do Whatever you Want
Often, everything we’ve committed to stacks up to tell us that we’re stuck. That we can’t change course. We’ve come too far, we’ve spent too much, we’re in too deep.
Social Media is Closer to Cocaine Than Anything
I drove traffic from my Instagram, and got about 100 people to sign up for the newsletter. That same day, I got caught up in responding to messages, comments, and scrolling the feed. It slowed down my productivity immensely.
It's Your Job to Stay Up to Date
I consider consuming content part of my job. This can be a difficult line to walk, as you try to avoid irrelevance on one side, and redundancy on the other.
A Breakdown of the Ad Agency Business Model
The exciting thing (or not exciting, depending on who you are) is how profitable agencies can be when they’re set up the right way. I’ll break down a step-by-step process for an agency business model, and then you’ll see how the business works, and how profitable it can be.
Creative Copywriting is More Essential Now Than Any Time In History
Since there’s more advertising now than ever before, there are fewer ways to stand out. Consumers don’t care that you ran an ad. They click “skip ad” faster than you can proposition your value. That’s not enough anymore. You need to be creative.
Invest In Your Education
In the best-case scenario, you’ll get a return on your investment. Even if you break even, you’ll have added value to yourself and taken a risk on yourself.
PR Nightmares
Maybe what makes something a PR nightmare is calling it a PR nightmare. Apple was found guilty for purposefully slowing down older iPhones so people would buy new iPhones. Did you know that?
See The Lines
Over time, as I read more books and listened to more podcasts, things started to make sense. Like a golfer on a putting green, I began to see the lines–the invisible bumps and curves that dictated direction.
How To Get New Clients As A Freelancer
If you’re looking for new work as a freelancer, you have two options. Either prove the value, or find someone who already values what you do. Proving the value is a bit riskier, but it’s a great place to start if you don’t have a big portfolio or a robust network.
Be In Control of Your Process
Many clients ask for things. Few of them really care how things are done. They just want to know what the process is. If your clients repeatedly ask you for things that aren’t part of your process, it might be true that you haven’t explained your process well enough to them.
A Slow Burn Kind Of Person
I lived in the shadows of my own insecurity. I compared my trajectory to others, wondering how long it would take me to catch up.
Attention Business Model - A Breakdown
Where there is attention, there is a business model. Commerce thrives off of the attention of audiences. If a person, a place, or an experience captures an audience’s attention, there’s money to be made. Let me give you a few examples.