Reese Hopper Reese Hopper

Five minutes of motivation

If it seems like someone has everything figured out, go look under their bed. If it looks like someone has their life all together, look at their inbox

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Reese Hopper Reese Hopper

Expanding the definition of “leads”

 Leads can be anyone who can “hook you up with an opportunity that might lead to a paycheck” according to Jane Friedman in her book The Business of Being a Writer.

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Reese Hopper Reese Hopper

“AI Hallucination” freaks me out. This is why.

The old saying goes, “Don’t believe everything you read.” This saying evolved to become “don’t believe everything you see on TikTok.” Now, we need to change it again: “don’t believe everything you see on AI.”

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Reese Hopper Reese Hopper

The perfect career doesn’t exist

Sometimes I catch myself daydreaming about the perfect career. I imagine a time in my life when I’m only doing exactly what I want to be doing; a time when projects filter in for just the right rates at precisely the ideal times.

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Reese Hopper Reese Hopper

You don’t own a community

“You don't ‘own’ or control a community, and you don't necessarily build one. You participate or engage with one.”

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Reese Hopper Reese Hopper

Key actions that drive results

Behind every “how do I” question is a deeper question. Anytime someone asks “how do I…” and then follows it with something practical, like “find more clients?” or “grow my audience?” or “generate more profit?” there is one deeper question behind all of that. 

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Reese Hopper Reese Hopper

Switching from buyer to seller

If you sell creative services, the first thing you have to do is turn your prospect into a buyer. Generally speaking, this is the easy part.

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Reese Hopper Reese Hopper

Created to Create

Last November I joined my friend Ben Gluntz on his podcast Created to Create. I hope you enjoy this one!

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Reese Hopper Reese Hopper

The freest person in the world

Bad guys in movies like to say “everyone has a price.” That there’s a financial figure, career aspiration, or deep desire that will get anyone to do anything. This may be true. But what if we raised our prices? 

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Reese Hopper Reese Hopper

Stop whining. Start selling your art.

It’s whiny to complain about having to sell our art. It comes from an entitled place, where we think we must be such geniuses that other people would be lucky to sell our work for us.

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