A ritual of outreach

Written By Reese Hopper

A blog I’ve been reading and recommending a lot lately is Win Without Pitching from Blair Enns. He published one recently about creating a ritual of lead generation, instead of an automation of it. When try to automate outreach and client conversations, we end up with less impact. 

I’ve been testing out platforms to help me manage conversations I have with folks on Instagram. I want to get more in the weeds with people, and have real conversations and connections with them. Sure, these might lead to sales, but if they do, I’ll know for a fact that what I’m selling someone on can actually help them. 

That’s my mission after all, and my paid products allow me to deliver more impact. So send me a DM. I’m making a ritual out of chatting with folks. 

Reese Hopper

Reese Hopper is the author of What Gives You the Right to Freelance? He’s also a prolific creator on Instagram, and the editor of this website.

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