There are a few scenarios in which doing free work makes sense. Here they are. 

Anchoring isn’t just about price. It’s also about quality, speed, and status. Here’s how to do all four.

If you sell creative services, the first thing you have to do is turn your prospect into a buyer. Generally speaking, this is the easy part.

If you’re lucky, your clients understand about 10% of what you do. Most of them probably only understand about 5% of what you do. 

Friction can be a good thing in sales, assuming you have a good product, because it forces the customer to think about you and to make a decision.

“You will save yourself from yourself by learning to just state the number and shut up.”

You got ghosted by a client again. Let’s talk about why that might have happened. 

If you’re a freelancer or a creative, and you don’t know where to find new clients… I got you. Here’s a list of seven places you can find new clients.

Even after publishing over 700 articles on my website since 2018, writing 465 days in a row, and writing over a quarter of a million words…the resistance was still strong. The imposter syndrome was still there.

You know the difference you can make for someone’s project in a day, or even just a few hours. Yet we have a hard time believing other creatives could do the same for us. This is walking. This is the left foot and the right foot of commanding larger budgets for your projects: invest in quality, then get more money.

There’s a study in which different people were tasked with interpreting an email. Those deemed in “high-power” positions were much worse at understanding the perspective of the email sender than those in “low-power” positions.

You lost it. You worked overtime to put together a last-minute pitch for a client, and then…nothing. You’re not alone. I’ve lost and won hundreds of freelance pitches throughout my career. I’ve taken notes and I’m sharing my top 5 lessons with you.

I had walked too far to turn back but wasn’t sure how much further I had to go. Then, a woman driving a golf cart (decked out with neon lights and a speaker playing house music) rolled up to me. “Want a ride?” She said. “$20.” 

In order to make more money as a freelancer, you have to be willing to leave money on the table. You have to be able to say no to money when it’s offered to you.

I have a friend who is getting into production. He’s gaining the skills to be a good producer. But he hasn’t produced a shoot entirely on his own yet. And therein lies the predicament.

Which came first? The high rate for the quality work?

Want to win a pitch? You’ll need to respond quick. In a world of endless options, we often think that our clients will be combing the market for the very best deal, and the highest quality option. But we fail to consider one thing: people are busy.

The key becomes following up with your network to remind them that you exist. If you’re top of mind for 50-100 people in hiring positions, then you’re bound to get work. Today, I’m going to show you the exact system I use to keep track of, and follow up with my network on a monthly basis.

3. Jump straight into the action. In pitch decks and creative treatments, people feel like they need to ramp up into the action.

1. Pitches have a much higher chance of success when you have a previous relationship with the person you’re pitching to.
2. The person you’re pitching to knows their business front and back, which means they also know when you’re simply pretending to understand theirs.