Content strategy (time spent = impact)
Your ideal content strategy can be mapped on an axis with audience size and platform. Take a look at my version below. On the y-axis, we see the audience size. On the x-axis, we see the platform.
If we consider the theory that time spent increases emotional connection with content, then we can see a diagonal line with growth on the upper left side, and impact on the lower right. The more time someone spends with your content, the more emotionally invested they are, the more impact it has on their life.
Mapping this out helped me realize where I was spending most of my time (high growth areas) and where I should be spending more time (high impact areas).
Try this out for yourself!