A spiral of envy
It’s easy to be envious in this business. As creatives, our work is so visible, our clients are status symbols, and our lifestyles are showcased to prove we’re legit.
The economics of trading
My favorite thing to watch right now is a series on Instagram from a creator named Herman Jagpal. He’s doing one of those challenges in which you trade a paperclip to a house. I’m watching every single video.
Organic short-form content is free advertising
For decades, if you wanted someone to distribute your content to their audience, you had to pay them to do it. Not anymore.
Identity gets in the way
It’s a shame that I didn’t read this book when I wast came out. I might have set up my digital products business better, sooner.
A simple marketing strategy for freelancers (5 hours per month)
Visibility is a crucial part of the sales process for any business. Here’s how to do it.
The six elements of a sale
Sales don’t just happen. They are an alchemy of need, trust, value, clarity, visibility, and a call-to-action.
Are productized services legit?
A “productized service” is a bit of a buzzword these days, in large part due to a viral YouTube video about a graphic designer with a business called DesignJoy. But are they legit?
Who should pay?
This pipeline of brand to agency to production company to freelancer carries a set of issues. Namely, if someone changes their mind, who pays for it?
How to attract luck
I struggle telling people what I want to accomplish, asking for favors, and talking about unfinished projects.
You’re giving away 6% of your day
If you made $1,000, and then someone called you out of the blue and asked for $62, without any urgent need or reason, would you give it to them?
The bellcurve of efficiency
There’s a bellcurve of efficiency in creative projects. Working too slow creates waste. Working too fast creates waste, as well.
What to outsource (and what to do yourself)
When you run your own business, it’s difficult to decipher which tasks you should be doing, and which tasks you should be outsourcing.
What’s the incentive?
It’s interesting to consider underlying incentives. Everyone says they’ll work quickly while prioritizing good work. Eventually, they lean toward one or the other.
The most money you could make
If your business becomes famous tomorrow, and clients are kicking in your door to work with you, what is the most amount of money you could make with your current model?
You can be right and still feel nervous
Being nervous isn’t a sign that you’re wrong. It might just be a sign that you don’t have much experience yet.
The problem with multiple income streams
When I started my career, I was obsessed with the idea of setting up multiple income streams. Looking back, I can describe what was going on with two words: fear and distraction.
I’m getting more connected to you
When I started making content, I did it as a self-documentarian. Fresh off a terrible year of freelancing in which I made about $18,000 total (while paying $12,000 of that in rent), I started blogging.
Everything you need to know about freelance day rates
If you read this blog post, you’ll learn everything you need to know about day rates, including who uses them, why freelancers use them, when to use one, and how to calculate a day rate for yourself.
Conservative strategy, cocky swing
Many of us have no problem dreaming big, but when it comes time to take a swing at our big dreams, we do so with reservation and doubt.
Entrepreneur or freelancer? You have to pick one
Both are great business models, but they are virtual opposites in their approaches. One sinks in, while the other flies above.