Some of these you hay have heard of… a few, you definitely haven’t.

In this interview, we dive deep into how I got started as a producer, my process for finding new clients, why I create content, behind the scenes of my book, and much more.

This is a super-charged version of the content in my free course BOOKED, so I’ll be taking your questions live.

If your business isn’t profitable then you should just go get a regular job.

Tire-kickers get on calls, ask for quotes, try to have “brainstorm sessions,” or ask to grab a bite. But they don’t book us. On the other hand, when we encounter clients who have an immediate need, they’re all business.

Here’s the tagline: “Learn to turn potential clients into paying clients with discovery calls.”

When pitching a client alone, especially a big budget, it’s easy to get in your head. It’s easy to talk yourself down, or to play it safe, instead of believing in your process and vision.

Two big blocks for people who want to start freelancing, but don’t, are health insurance and taxes. 

If you’re a reader of the blog, but haven’t gotten involved with the free stuff I offer, here are some links for you.

We turn the wrong things into habits in our business—checking email, taking phone calls, setting meetings.

“Half the money I spend on advertising is wasted; the trouble is I don't know which half."

Instead of your project being a neat and tidy two-week turnaround, it extends into a third, fourth, and fifth week.

Are there any creatives who are actually still growing on social in this year of our Lord 2025? The answer is yes, and his name is Seth Stern.

Tough questions aren’t fun to slog through while you’re in the dreaming phase—but they’ll save you hundreds of wasted hours and wasted dollars.

A shrewd business person might wonder why I don’t ask for their rates first, so I can get the best deal. “What if you overpay?” they wonder

Could this the be the perk that gets your contract over the line?

Smart brands aren’t looking for cheap. They’re loking for good.

As creative people, we see our client’s content and we imagine all the ways it could be better or more innovative. So we pitch these big ideas, full of possibility and risk, then wonder why these clients don’t hire us.

“Selling a diagnostic logically increases your odds of success” Enns says. “It’s easier for the client to commit to the briefer, less expensive diagnostic than it is to fully commit to the longer, more expensive project.”

What if dreaming about getting rich is the very thing keeping you from getting rich?