Reese Hopper Reese Hopper

Death and taxes

Two big blocks for people who want to start freelancing, but don’t, are health insurance and taxes. 

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Reese Hopper Reese Hopper

Free stuff

If you’re a reader of the blog, but haven’t gotten involved with the free stuff I offer, here are some links for you.

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Reese Hopper Reese Hopper

Key money-making actions

We turn the wrong things into habits in our business—checking email, taking phone calls, setting meetings.

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Delayed timeline clause

Instead of your project being a neat and tidy two-week turnaround, it extends into a third, fourth, and fifth week.

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Reese Hopper Reese Hopper

How to blow up on social in 2026

Are there any creatives who are actually still growing on social in this year of our Lord 2025? The answer is yes, and his name is Seth Stern.

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Tough questions

Tough questions aren’t fun to slog through while you’re in the dreaming phase—but they’ll save you hundreds of wasted hours and wasted dollars.

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What if I overpay?

A shrewd business person might wonder why I don’t ask for their rates first, so I can get the best deal. “What if you overpay?” they wonder

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Reese Hopper Reese Hopper

Your wants vs your client’s needs

As creative people, we see our client’s content and we imagine all the ways it could be better or more innovative. So we pitch these big ideas, full of possibility and risk, then wonder why these clients don’t hire us.

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Reese Hopper Reese Hopper

How to sell creative strategy to your clients easier

“Selling a diagnostic logically increases your odds of success” Enns says. “It’s easier for the client to commit to the briefer, less expensive diagnostic than it is to fully commit to the longer, more expensive project.”

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Provide the service, make the money

Instead of waiting for your client to pay on a net-30 timeline, you can apply and get paid out in minutes. They’ll only take a 3% fee for doing so…

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Reese Hopper Reese Hopper

A spiral of envy

It’s easy to be envious in this business. As creatives, our work is so visible, our clients are status symbols, and our lifestyles are showcased to prove we’re legit.

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Reese Hopper Reese Hopper

The economics of trading

My favorite thing to watch right now is a series on Instagram from a creator named Herman Jagpal. He’s doing one of those challenges in which you trade a paperclip to a house. I’m watching every single video.

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Identity gets in the way

It’s a shame that I didn’t read this book when I wast came out. I might have set up my digital products business better, sooner.

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Reese Hopper Reese Hopper

The six elements of a sale

Sales don’t just happen. They are an alchemy of need, trust, value, clarity, visibility, and a call-to-action. 

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