Death and taxes
Two big blocks for people who want to start freelancing, but don’t, are health insurance and taxes.
Free stuff
If you’re a reader of the blog, but haven’t gotten involved with the free stuff I offer, here are some links for you.
Key money-making actions
We turn the wrong things into habits in our business—checking email, taking phone calls, setting meetings.
Half your effort is wasted
“Half the money I spend on advertising is wasted; the trouble is I don't know which half."
Delayed timeline clause
Instead of your project being a neat and tidy two-week turnaround, it extends into a third, fourth, and fifth week.
How to blow up on social in 2026
Are there any creatives who are actually still growing on social in this year of our Lord 2025? The answer is yes, and his name is Seth Stern.
Tough questions
Tough questions aren’t fun to slog through while you’re in the dreaming phase—but they’ll save you hundreds of wasted hours and wasted dollars.
What if I overpay?
A shrewd business person might wonder why I don’t ask for their rates first, so I can get the best deal. “What if you overpay?” they wonder
Your wants vs your client’s needs
As creative people, we see our client’s content and we imagine all the ways it could be better or more innovative. So we pitch these big ideas, full of possibility and risk, then wonder why these clients don’t hire us.
How to sell creative strategy to your clients easier
“Selling a diagnostic logically increases your odds of success” Enns says. “It’s easier for the client to commit to the briefer, less expensive diagnostic than it is to fully commit to the longer, more expensive project.”
What if you never catch your big break?
What if dreaming about getting rich is the very thing keeping you from getting rich?
Provide the service, make the money
Instead of waiting for your client to pay on a net-30 timeline, you can apply and get paid out in minutes. They’ll only take a 3% fee for doing so…
A spiral of envy
It’s easy to be envious in this business. As creatives, our work is so visible, our clients are status symbols, and our lifestyles are showcased to prove we’re legit.
The economics of trading
My favorite thing to watch right now is a series on Instagram from a creator named Herman Jagpal. He’s doing one of those challenges in which you trade a paperclip to a house. I’m watching every single video.
Organic short-form content is free advertising
For decades, if you wanted someone to distribute your content to their audience, you had to pay them to do it. Not anymore.
Identity gets in the way
It’s a shame that I didn’t read this book when I wast came out. I might have set up my digital products business better, sooner.
A simple marketing strategy for freelancers (5 hours per month)
Visibility is a crucial part of the sales process for any business. Here’s how to do it.
The six elements of a sale
Sales don’t just happen. They are an alchemy of need, trust, value, clarity, visibility, and a call-to-action.