Reese Hopper Reese Hopper

A spiral of envy

It’s easy to be envious in this business. As creatives, our work is so visible, our clients are status symbols, and our lifestyles are showcased to prove we’re legit.

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Reese Hopper Reese Hopper

The economics of trading

My favorite thing to watch right now is a series on Instagram from a creator named Herman Jagpal. He’s doing one of those challenges in which you trade a paperclip to a house. I’m watching every single video.

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Reese Hopper Reese Hopper

Identity gets in the way

It’s a shame that I didn’t read this book when I wast came out. I might have set up my digital products business better, sooner.

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Reese Hopper Reese Hopper

The six elements of a sale

Sales don’t just happen. They are an alchemy of need, trust, value, clarity, visibility, and a call-to-action. 

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Reese Hopper Reese Hopper

Are productized services legit?

A “productized service” is a bit of a buzzword these days, in large part due to a viral YouTube video about a graphic designer with a business called DesignJoy. But are they legit?

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Reese Hopper Reese Hopper

Who should pay?

This pipeline of brand to agency to production company to freelancer carries a set of issues. Namely, if someone changes their mind, who pays for it?

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Reese Hopper Reese Hopper

How to attract luck

I struggle telling people what I want to accomplish, asking for favors, and talking about unfinished projects.

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Reese Hopper Reese Hopper

You’re giving away 6% of your day

If you made $1,000, and then someone called you out of the blue and asked for $62, without any urgent need or reason, would you give it to them? 

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Reese Hopper Reese Hopper

The bellcurve of efficiency

There’s a bellcurve of efficiency in creative projects. Working too slow creates waste. Working too fast creates waste, as well.

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Reese Hopper Reese Hopper

What’s the incentive?

It’s interesting to consider underlying incentives. Everyone says they’ll work quickly while prioritizing good work. Eventually, they lean toward one or the other. 

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Reese Hopper Reese Hopper

The most money you could make

If your business becomes famous tomorrow, and clients are kicking in your door to work with you, what is the most amount of money you could make with your current model?

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Reese Hopper Reese Hopper

The problem with multiple income streams

When I started my career, I was obsessed with the idea of setting up multiple income streams. Looking back, I can describe what was going on with two words: fear and distraction.

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Reese Hopper Reese Hopper

I’m getting more connected to you

When I started making content, I did it as a self-documentarian. Fresh off a terrible year of freelancing in which I made about $18,000 total (while paying $12,000 of that in rent), I started blogging.

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