Reese Hopper Reese Hopper

A spiral of envy

It’s easy to be envious in this business. As creatives, our work is so visible, our clients are status symbols, and our lifestyles are showcased to prove we’re legit.

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Reese Hopper Reese Hopper

20 years of breadcrumbs

Maybe what I’m making today isn’t a masterpiece. But I’m still making it today. Maybe it won’t lead me to anything magnificent down the road. But maybe it will.

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Reese Hopper Reese Hopper

Cal Ripken Jr. and Seth Godin

He didn’t play 2,632 games in a row because he never got hurt, or because he was in perfect shape, or because he was always the best player on the field.

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Reese Hopper Reese Hopper

Be real with yourself

You know that you’ve tried to be consistent in the past, but failed. Understanding why that happened, and what you might need to do to avoid failure in the future is what leads to success.

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Reese Hopper Reese Hopper

Stop being so ambitious

Hopefully it’s clear to all of us by now that consistency brings results. We can all name an athlete, musician, creator, or artist we admire who showed up with consistency long enough for people to notice.

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Reese Hopper Reese Hopper

Identity gets in the way

It’s a shame that I didn’t read this book when I wast came out. I might have set up my digital products business better, sooner.

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Reese Hopper Reese Hopper

How to attract luck

I struggle telling people what I want to accomplish, asking for favors, and talking about unfinished projects.

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Reese Hopper Reese Hopper

Strategic irreverence

All the great artistic performances and athletic feats are carried out by people who are relaxed. They don’t seem to care what you think. They’re loose and present, ready to deliver results. 

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Reese Hopper Reese Hopper

The bellcurve of efficiency

There’s a bellcurve of efficiency in creative projects. Working too slow creates waste. Working too fast creates waste, as well.

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Reese Hopper Reese Hopper

Tools impact work

In college, I wrote all my papers on a rudimentary software called TextEdit. It’s not for writing papers.

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Reese Hopper Reese Hopper

3 motivations for creativity

Are any of these elements at play in the creative work you choose to share? Do you primarily create things that you believe your audience will find enjoyable?

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Reese Hopper Reese Hopper

Your “creative self” is hiding

The reason you find it so hard to stay consistent with your creativity is because, for years, your creative self was told to stay in the corner, to not take any risks; to only speak when spoken to. 

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