Reese Hopper Reese Hopper

How to deal with meanies

“When you talk crap about a rival, you’re reinforcing a sense of identity. You’re reinforcing who we are and who they are.” 

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Reese Hopper Reese Hopper

Extended periods of meaningful work

The nature of being on call is that while there isn’t necessarily work to be done all day long, there are constant interruptions when I try to do other work for extended periods of time.

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Reese Hopper Reese Hopper

Every artist has to make their money

For a laugh (and some condolence) Google search “actors in commercials before they were famous.” My query just brought up a young Brad Pitt chomping Pringles on the beach.

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Reese Hopper Reese Hopper

The weight never leaves you

“I suffer as always from the fear of putting down the first line. It is amazing the terrors, the magics, the prayers, the straightening shyness that assails one...”

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Reese Hopper Reese Hopper

You don’t own a community

“You don't ‘own’ or control a community, and you don't necessarily build one. You participate or engage with one.”

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Reese Hopper Reese Hopper

Key actions that drive results

Behind every “how do I” question is a deeper question. Anytime someone asks “how do I…” and then follows it with something practical, like “find more clients?” or “grow my audience?” or “generate more profit?” there is one deeper question behind all of that. 

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Reese Hopper Reese Hopper

Stop whining. Start selling your art.

It’s whiny to complain about having to sell our art. It comes from an entitled place, where we think we must be such geniuses that other people would be lucky to sell our work for us.

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Reese Hopper Reese Hopper

Two Confidences

It takes a lot of confidence to forge into unknown creative territory, telling yourself you’ll figure it out along the way. But there’s another kind of confidence.

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Reese Hopper Reese Hopper

Duck, Duck, Goose

“If you're the duck, you have to sit cross-legged in a circle alongside dozens of other ducks, waiting patiently to be chosen. Sometimes you get picked. Most of the time you don’t.“

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Reese Hopper Reese Hopper

What are you measuring?

Social media platforms make analytics easy. You can see the views, comments likes, shares, saves, profile visits, and follows that each piece of content earned. But just because these numbers are focal doesn’t meant mean they’re the numbers we should be focusing on. 

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Reese Hopper Reese Hopper

What to do with good luck

“I can only make sense of my unaccountable good fortune by assuming that it means I am under special obligation to make good use of it.”

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