The one thing I use AI for

I’m such an AI hater. I routinely turn down what could be lucrative brand deals with AI video and text generation startups because it doesn’t sit right with me. However, I’ve found myself turning to AI for one specific task: idea generation.

I don’t do it often. The process of having an idea spark in my brain, and then watching it take shape as a physical thing is the most rewarding experience for me. But some days (days like these), I have so many personal projects I’m working on that I just can’t come up with new ideas. 

So, for the lower-tier creative projects (the “content,” if you will), I’ll use AI to help spark ideas. This is only in cases when I’ve already written a chapter of my book, written and recorded a piece of social content, and I need an idea for an email blast, for example. AI excels at this task. In a way, LLMs seem great at brainstorming: spiting out tons of random ideas with no shame. 

Thanks for listening to my confession.