Reese Hopper Reese Hopper

The prod-facade

Working all day is not productive. It has the feeling of productivity, but it is not actually so.

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Reese Hopper Reese Hopper

Choose recharge, not escape

Once upon a season of immense stress (I was producing The Chainsmokers live set at Summit One Vanderbilt), I told myself something along these lines.

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Reese Hopper Reese Hopper

The one thing I use AI for

I’m such an AI hater. I routinely turn down what could be lucrative brand deals with AI video and text generation startups because it doesn’t sit right with me. However, I’ve found myself turning to AI for one specific task.

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Reese Hopper Reese Hopper

More love for the pomodoro timer

Commonly, folks will work for 25 minutes on, and five minutes off. When I started using this method, I worked for 48 minutes on, 12 minutes off.

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Reese Hopper Reese Hopper

You’re giving away 6% of your day

If you made $1,000, and then someone called you out of the blue and asked for $62, without any urgent need or reason, would you give it to them? 

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Reese Hopper Reese Hopper

The bellcurve of efficiency

There’s a bellcurve of efficiency in creative projects. Working too slow creates waste. Working too fast creates waste, as well.

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Reese Hopper Reese Hopper

Stop saying “five minutes”

This sentence has lost all meaning. It’s so commonly used, so now, it’s more of an expression than a measurement of time.

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Reese Hopper Reese Hopper

“Just Google it!”

If everyone has access to the same ambiguous, potentially incorrect information, it’s no longer an advantage.

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Reese Hopper Reese Hopper

The mirage of compromise

As a younger person, I loved compromises. What’s not to love about people agreeing on a plan they can both accept? Why does one person always need to win? 

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Reese Hopper Reese Hopper

Switches and dimmers

Where can I incorporate switches instead of dimmers? How can I be fully present with one thing, and turn the rest off—even for an hour?

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