Reese Hopper Reese Hopper

“Just Google it!”

If everyone has access to the same ambiguous, potentially incorrect information, it’s no longer an advantage.

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Reese Hopper Reese Hopper

The mirage of compromise

As a younger person, I loved compromises. What’s not to love about people agreeing on a plan they can both accept? Why does one person always need to win? 

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Switches and dimmers

Where can I incorporate switches instead of dimmers? How can I be fully present with one thing, and turn the rest off—even for an hour?

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Reese Hopper Reese Hopper

Work takes time

When you get really good at something, you can fall into the delusion that good work doesn’t take much time. 

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Reese Hopper Reese Hopper

Key actions that drive results

Behind every “how do I” question is a deeper question. Anytime someone asks “how do I…” and then follows it with something practical, like “find more clients?” or “grow my audience?” or “generate more profit?” there is one deeper question behind all of that. 

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Reese Hopper Reese Hopper

You are not a machine (stop pretending like you are)

We hold ourselves to a higher productivity standard than machines. When we get tired, or emotionally exhausted, or lose focus, or when we can’t find any motivation, the tendency for ambitious people like us is to be hard on ourselves. Meanwhile, we expect the cars we drive to fail. 

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Reese Hopper Reese Hopper

The productivity snowball

It may not be the most technically efficient way to pay the least amount of money, but it has proven to be the most psychologically efficient. When people feel they are making progress, and can see the number of loans decreasing early on, they’re more motivated to keep going.

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Reese Hopper Reese Hopper

Rabbit Holes

We all spend time going down rabbit holes. This is the experience of being on social media. Social media, however, is usually not very productive. 

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Reframing is free

Reframing is free. It changes nothing—but it could change everything for you. 

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Reese Hopper Reese Hopper

Get real about your daydreams

Beyond the sheer amount of time it wastes, daydreaming gives a sense of satisfaction before anything is accomplished. It sets our expectations for success way too high, especially early on. 

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Your mind is an impatient customer

Your mind is waiting near the host’s booth, craning its neck over a phone, checking its watch every two minutes, tapping its foot while it glances daggers at you. 

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Own your breadcrumbs

I had never (successfully) written a book before, but I was confident I could get it done because I had seen the breadcrumbs. 

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Reese Hopper Reese Hopper

How to find your competitive advantage

The things I’ve failed at in the past are better indicators of a future path than new things. If I’ve failed at them before, that means I’ve already gotten far enough to fail. 

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Reese Hopper Reese Hopper

We call it paying attention for a reason

The idea of “decision fatigue” is common in popular science right now. The theory goes that we only have so much mental energy to give to decision-making, and when that decision-making energy is depleted, we are more susceptible to “make choices that seem impulsive or irrational.”

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Reese Hopper Reese Hopper

Map out your ideal week

Instead of feeling like a failure for not accomplishing some vague whisper of a goal, mapping out your ideal week shows you that you never had time for it in the first place. 

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