Reese Hopper Reese Hopper

You’re giving away 6% of your day

If you made $1,000, and then someone called you out of the blue and asked for $62, without any urgent need or reason, would you give it to them? 

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Reese Hopper Reese Hopper

The bellcurve of efficiency

There’s a bellcurve of efficiency in creative projects. Working too slow creates waste. Working too fast creates waste, as well.

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Reese Hopper Reese Hopper

Stop saying “five minutes”

This sentence has lost all meaning. It’s so commonly used, so now, it’s more of an expression than a measurement of time.

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Reese Hopper Reese Hopper

“Just Google it!”

If everyone has access to the same ambiguous, potentially incorrect information, it’s no longer an advantage.

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Reese Hopper Reese Hopper

The mirage of compromise

As a younger person, I loved compromises. What’s not to love about people agreeing on a plan they can both accept? Why does one person always need to win? 

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Reese Hopper Reese Hopper

Switches and dimmers

Where can I incorporate switches instead of dimmers? How can I be fully present with one thing, and turn the rest off—even for an hour?

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Reese Hopper Reese Hopper

Work takes time

When you get really good at something, you can fall into the delusion that good work doesn’t take much time. 

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Reese Hopper Reese Hopper

Key actions that drive results

Behind every “how do I” question is a deeper question. Anytime someone asks “how do I…” and then follows it with something practical, like “find more clients?” or “grow my audience?” or “generate more profit?” there is one deeper question behind all of that. 

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Reese Hopper Reese Hopper

You are not a machine (stop pretending like you are)

We hold ourselves to a higher productivity standard than machines. When we get tired, or emotionally exhausted, or lose focus, or when we can’t find any motivation, the tendency for ambitious people like us is to be hard on ourselves. Meanwhile, we expect the cars we drive to fail. 

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Reese Hopper Reese Hopper

The productivity snowball

It may not be the most technically efficient way to pay the least amount of money, but it has proven to be the most psychologically efficient. When people feel they are making progress, and can see the number of loans decreasing early on, they’re more motivated to keep going.

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Reese Hopper Reese Hopper

Rabbit Holes

We all spend time going down rabbit holes. This is the experience of being on social media. Social media, however, is usually not very productive. 

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Reese Hopper Reese Hopper

Reframing is free

Reframing is free. It changes nothing—but it could change everything for you. 

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