What can you stomach?

You’re going to have to do something you don’t like. Growing a freelance business, there are tasks you’ll have to do that are not your favorite. 

For many people, this is sales and marketing. When I started my freelance business, I had the false assumption many freelancers have: that my work will speak for itself and people will hire me just based on that. 

Soon into it, I realized this wasn’t the case. Nobody knew who I was. I had to figure out a sales and marketing strategy that worked for me. 

Generally, there are four main categories of marketing: paid content, organic content, warm outreach, and cold outreach. The key to growing your business is discovering which of these you can stomach over the long term. 

Sure, anyone can do an “outreach sprint.” Anyone can post a video or post it. But time will tell if you can keep this up over the long term. Only consistent, steady marketing approaches bring results. 

For me, that’s social content. I have no problem posting many times each week. One of my friends has no issue with cold outreach, but they can’t be bothered to post on social. Another friend of mine can network all night long, but never does cold outreach. All of these work. You just have to do one thing all the time.