Cal Ripken Jr. and Seth Godin
He didn’t play 2,632 games in a row because he never got hurt, or because he was in perfect shape, or because he was always the best player on the field.
Be real with yourself
You know that you’ve tried to be consistent in the past, but failed. Understanding why that happened, and what you might need to do to avoid failure in the future is what leads to success.
The economics of trading
My favorite thing to watch right now is a series on Instagram from a creator named Herman Jagpal. He’s doing one of those challenges in which you trade a paperclip to a house. I’m watching every single video.
Only the last lap counts
My legs don’t start to hurt until the last lap. That’s where all the gains lie. I just have to run for two hours before I get them.
Organic short-form content is free advertising
For decades, if you wanted someone to distribute your content to their audience, you had to pay them to do it. Not anymore.
Stop being so ambitious
Hopefully it’s clear to all of us by now that consistency brings results. We can all name an athlete, musician, creator, or artist we admire who showed up with consistency long enough for people to notice.
Thinking is the antithesis of working
An unexpected discovery I’ve made while in “queen bee” mode is that it’s difficult to be productive while you plan.
Identity gets in the way
It’s a shame that I didn’t read this book when I wast came out. I might have set up my digital products business better, sooner.
A simple marketing strategy for freelancers (5 hours per month)
Visibility is a crucial part of the sales process for any business. Here’s how to do it.
The six elements of a sale
Sales don’t just happen. They are an alchemy of need, trust, value, clarity, visibility, and a call-to-action.
Are productized services legit?
A “productized service” is a bit of a buzzword these days, in large part due to a viral YouTube video about a graphic designer with a business called DesignJoy. But are they legit?
Why AI is everywhere now (and why you’re a minnow)
“You’re a minnow. They want you to be a minnow, so the sharks can feel good. The sharks pay for everything.”
An argument against the prime demographic
“In the first place, the nameless, faceless audience will scare you to death, and in the second place, unlike the theater, it doesn’t exist.”
Stop asking AI (and people) leading questions
I see people often ask ChatGPT questions like “do you think this marketing idea is cool for Gen-Z?” Or they’ll ask “does this company have a big budget?”
Big change takes time. Start today.
As a freelancer, I often run into people who tell me they’re thinking about making a change in their career. When I check back in to see if these folks have quit their jobs, they haven’t.
Who should pay?
This pipeline of brand to agency to production company to freelancer carries a set of issues. Namely, if someone changes their mind, who pays for it?
How to attract luck
I struggle telling people what I want to accomplish, asking for favors, and talking about unfinished projects.
Strategic irreverence
All the great artistic performances and athletic feats are carried out by people who are relaxed. They don’t seem to care what you think. They’re loose and present, ready to deliver results.