Reese Hopper Reese Hopper

Cal Ripken Jr. and Seth Godin

He didn’t play 2,632 games in a row because he never got hurt, or because he was in perfect shape, or because he was always the best player on the field.

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Reese Hopper Reese Hopper

Be real with yourself

You know that you’ve tried to be consistent in the past, but failed. Understanding why that happened, and what you might need to do to avoid failure in the future is what leads to success.

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Reese Hopper Reese Hopper

The economics of trading

My favorite thing to watch right now is a series on Instagram from a creator named Herman Jagpal. He’s doing one of those challenges in which you trade a paperclip to a house. I’m watching every single video.

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Reese Hopper Reese Hopper

Only the last lap counts

My legs don’t start to hurt until the last lap. That’s where all the gains lie. I just have to run for two hours before I get them.

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Reese Hopper Reese Hopper

Stop being so ambitious

Hopefully it’s clear to all of us by now that consistency brings results. We can all name an athlete, musician, creator, or artist we admire who showed up with consistency long enough for people to notice.

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Reese Hopper Reese Hopper

Identity gets in the way

It’s a shame that I didn’t read this book when I wast came out. I might have set up my digital products business better, sooner.

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Reese Hopper Reese Hopper

The six elements of a sale

Sales don’t just happen. They are an alchemy of need, trust, value, clarity, visibility, and a call-to-action. 

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Reese Hopper Reese Hopper

Are productized services legit?

A “productized service” is a bit of a buzzword these days, in large part due to a viral YouTube video about a graphic designer with a business called DesignJoy. But are they legit?

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Reese Hopper Reese Hopper

Big change takes time. Start today.

As a freelancer, I often run into people who tell me they’re thinking about making a change in their career. When I check back in to see if these folks have quit their jobs, they haven’t.

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Reese Hopper Reese Hopper

Who should pay?

This pipeline of brand to agency to production company to freelancer carries a set of issues. Namely, if someone changes their mind, who pays for it?

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Reese Hopper Reese Hopper

How to attract luck

I struggle telling people what I want to accomplish, asking for favors, and talking about unfinished projects.

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Reese Hopper Reese Hopper

Strategic irreverence

All the great artistic performances and athletic feats are carried out by people who are relaxed. They don’t seem to care what you think. They’re loose and present, ready to deliver results. 

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