“Here’s the part most people miss…”
“This isn’t just a posting schedule. It’s a full-on 360 marketing strategy.”
“No fans. No finish lines. Just the ultimate training run in the California desert.”
You’ve read sentences like this recently. They’re everywhere. Why? Because AI writes them for people. But do you see the persuasive device at play?
LLMs often position a less desirable idea right before the idea they present to you. The structure is simple: “Not [idea everybody knows]. Instead, [idea AI aggregated for you].”
By positioning something presumably of lesser value right before its own suggestion, AI makes its idea feel more valuable. It makes you feel like you’re getting unique advice. Like there are all these suckers out there falling for something overdone, while you have the drop on something new.
Hopefully the irony is not lost on you. As more people get advice from AI, the strategies it presents get less unique. AI makes you feel unique, but it actually makes you just like everybody else.
I rolled my ankle a few months ago. It ballooned up to the size of a sweet potato. I texted a few fitness-minded friends about it. They each texted me back the exact same advice. “Interesting,” I thought, until I presented my ankle to AI on my own. There it was. The exact same advice, word for word, that my three friends had given me.
In the case of my rolled ankle, homogenous advice is fine. It’s better that I ice and compress my ankle, rather than stumble on some alternative essential oil solution.
But in the case of content strategy, homogenous advice is bad. If my posting schedule and content calendar and video scripts look the same as a hundred thousand other people who asked AI the exact same thing, that’s a disadvantage.
Don’t fall for AI’s persuasive devices. Think for yourself. Even if you leave some optimization on the table, you’ll see more in return simply because you’re taking a unique (human) path.
