Selling products? Stop waiting for the right time

I’ve been building my product business over the past few years, selling paperback books, digital products, audiobooks, and e-books. It’s a different approach compared to the service businesses I’ve built in the first part of my career. I’m still learning a lot, trying to understand key actions that drive results. 

I’ve noticed one big difference between expensive service-based businesses, and cheaper product-based businesses. In B2B service-based businesses (especially the content production I’ve been involved in) clients don’t like to be pressured to purchase. They buy on their own time when their budgets get approved. This leads to slow-drip strategies: networking, content creation, and low-pressure follow up are key. 

With product sales, people don’t buy unless you tell them to buy. In my service businesses, I’ve got a network that reaches out to me consistently for work. With cheaper consumer products, people usually don’t need what you offer. If they don’t see it, they forget about it. I’m always amazed at how few sales I get when I’m not actively promoting one of my products. 

I hope to learn more lessons about this product-based business as time goes on. I hope you’ll come back here to read those.