Reese Hopper Reese Hopper

Mental load

One person can only remember so much information before they drop the ball. This is a great opportunity for you as a freelancer. 

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Reese Hopper Reese Hopper

Falling in love with your art

When I went to college, I didn’t want to go to college. I wanted to stay in my hometown and play music with my rock band.

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Reese Hopper Reese Hopper

My new content strategy

Quantity time is quality time. The more time someone spends with you, the more value they’ll get.

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Reese Hopper Reese Hopper

Legalism mindset

Trying to motivate myself to lift weights is difficult. I get legalistic about it. I make bargains and cut deals with myself to do fewer reps, to lift less weight, and to stick to lifts I’m comfortable with. 

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Reese Hopper Reese Hopper

Paradoxes are everywhere

When you think you’re accurate, that’s when you neglect to double check your work, so you make a mistake. 

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Reese Hopper Reese Hopper

Success is pain

Is the level of success you’re able to achieve directly proportionate to the amount of pain you’re willing to endure?

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Reese Hopper Reese Hopper

I will teach you to defeat perfectionism in 15 days

I help artists get out of their own way so they can create every day. Daily lessons, daily creative prompts, a supportive community, and a proven system for consistent creativity that works with your real, busy life.

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Reese Hopper Reese Hopper

Are you the hero of your own story?

Doesn’t a clear sense of self sound nice? While we’re at it, why not strong goals, more new adventures, and good friends to go along with that? Let’s talk about how to achieve this. 

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Reese Hopper Reese Hopper

Beware of temporal landmarks

Temporal landmarks are beginnings and ends of arbitrary periods of time. A new year, the first of the month, Mondays.

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Reese Hopper Reese Hopper

Understanding the agency business model

There’s a lot of opportunity for freelancers to make money contracting to creative agencies, because interestingly enough, the freelancer has a real leverage in negotiations with agencies. 

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Reese Hopper Reese Hopper

The “third party effect”

You have to be aware of this. You have a different goal than the agency, and they have a different goal than the brand. The trickle-down of these goals can taint your workflow. 

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Reese Hopper Reese Hopper

Set meetings in advance

We’ve all had needy clients who reach out too often with elementary questions. It’s mind-numbing.

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Reese Hopper Reese Hopper

Public speaking is public service

The pit-in-your-stomach fear of looking stupid can be eliminated if you accept the fact that what you’re doing is public service. It’s closer to driving a bus than it is to shredding a guitar solo.

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Reese Hopper Reese Hopper

How to deal with meanies

“When you talk crap about a rival, you’re reinforcing a sense of identity. You’re reinforcing who we are and who they are.” 

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Reese Hopper Reese Hopper

Extended periods of meaningful work

The nature of being on call is that while there isn’t necessarily work to be done all day long, there are constant interruptions when I try to do other work for extended periods of time.

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Reese Hopper Reese Hopper

How much is your self worth?

To own a business that generates you many millions of dollars, you have to become a certain type of person. Is that worth it?

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