Nothing sells like “aha!”

Creating an “aha” moment for your clients and audience is the best way to make a sale. If you’re on a sales call with a potential client about your services, and if you can share information about your process that helps an idea finally click for them, you’ll probably make that sale. 

If you’re creating free content for your audience, and they learn something new (related to your products), you’ll probably make a sale sometime down the road. 

There are so many options for our clients and customers. Everything feels like gibberish. If the explanation of your products create an “aha” moment for them, you become a trustworthy source. We’re really in the business of trust after all, aren’t we?