Reese Hopper Reese Hopper

How much is your self worth?

To own a business that generates you many millions of dollars, you have to become a certain type of person. Is that worth it?

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Reese Hopper Reese Hopper

Gatekeepers of enjoyment

Of course there are days that are not enjoyable. Of course life presents hardship. Unavoidable, painful hardship. But who is the gatekeeper of your own enjoyment?

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Reese Hopper Reese Hopper

If it ought to be done, why don’t you do it?

Living in Los Angeles has thousands of perks. It also has a few downsides. One of those downsides showed up on my apartment building’s driveway the other day, in the from of urine in a water bottle. 

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Reese Hopper Reese Hopper

Doubts about AI creation tools

I didn’t want to use pre-recorded loops for any of my songs. I wanted to create and record everything myself. If a machine did it, or if someone else did it, I wasn’t interested. 

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Reese Hopper Reese Hopper

Effort ≠ value

“We expend effort. We create value. It’s easy to get confused about which one we’re going to ultimately be compensated for.”

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Reese Hopper Reese Hopper

“AI Hallucination” freaks me out. This is why.

The old saying goes, “Don’t believe everything you read.” This saying evolved to become “don’t believe everything you see on TikTok.” Now, we need to change it again: “don’t believe everything you see on AI.”

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Reese Hopper Reese Hopper

The perfect career doesn’t exist

Sometimes I catch myself daydreaming about the perfect career. I imagine a time in my life when I’m only doing exactly what I want to be doing; a time when projects filter in for just the right rates at precisely the ideal times.

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Reese Hopper Reese Hopper

The freest person in the world

Bad guys in movies like to say “everyone has a price.” That there’s a financial figure, career aspiration, or deep desire that will get anyone to do anything. This may be true. But what if we raised our prices? 

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Reese Hopper Reese Hopper

“Venice misses you!”

I thought I heard someone shout this last night as I took trash bins out to the street. Usually my mind doesn’t register random shouts on the street. I’ve learned to tune them out. But I heard this one. I used to live in Venice. 

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Reese Hopper Reese Hopper

Redefining Business Success

Can you call a business a success if it closes its doors? Can you say you are successful if your small business isn’t growing? If you have to shut down or sell or leave a business, can you really call that successful? 

I think you can. 

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Reese Hopper Reese Hopper

Statue of responsibility

“There is a beautiful statue dedicated to liberty in New York City’s harbor. There is no such monument to responsibility.“

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Reese Hopper Reese Hopper

Stop asking for the third thing

This quote struck me a few weeks ago. It wasn’t until I heard Ryan Holiday say it so plainly that I realized I’m always looking for the third thing. 

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Reese Hopper Reese Hopper

Popularity vs Longevity 

Everyone wants to create a smash hit: a movie or a book or a song that is instantly popular, and remains meaningful for decades thereafter. In order to do this, you have to balance popularity and longevity. 

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Reese Hopper Reese Hopper

What’s the ROI on a clear conscience? 

We’re good at considering the costs of being truthful when we make creative excuses. But having a cloudy conscience has costs, too, and we’re not so quick to consider those costs. 

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