Here are three commonalities I’ve discovered between works that stand the test of time.

There’s a lot to learn from good writing, of course. But there’s also a lot to learn from bad writing, too.

People love an ambitious challenge on social media, and it could be a great way to connect with real-life clients (production companies, agencies, or directors) to write ads for them. 

As I’ve been researching for my second book, I’ve come across some slightly disappointing findings.

The easy way to write a hook is to pull some confusing line from the middle of your script, and hope your audience will be curious enough to find out what it means.

In this interview, we dive deep into how I got started as a producer, my process for finding new clients, why I create content, behind the scenes of my book, and much more.

If this isn’t proof that no creative work can please everyone, I don’t know what is. 

The accessibility of writing shows us the resistance was always inside us. It was our fear, our ego that kept us from writing. 

In a 30-second commercial, you have time for a script of about 80 words. But you shouldn’t use them all.

 “How much should you charge your client for a video that looks like this?”

Many people use context as a way to hide their insecurity.

“If I can dissuade you from doing it, you wouldn’t have been successful anyway.”

“In the first place, the nameless, faceless audience will scare you to death, and in the second place, unlike the theater, it doesn’t exist.”

This is something I’ve been thinking about as I prepare to write the first draft of my second book in a few weeks. I know it sounds obvious.

Here are four things I’ve learned about creativity since I started my blog in January 2018. 

I bought a book about the publishing industry. One line, about 90 pages in, might just change everything for the next phase of my career. 

“Sentimental art attempts to force preexistent emotions upon us”

“Reading is supposed to be an educational tool, and most people use it like sleeping pills.”

Your mind will only allow you to create bad work for so long. Either it will force you to quit, or it will force you to make the work better. 

Publishing this book has been a gratifying experience. Seeing people post pictures of it highlighted, bent up, or stained with coffee has brought me so much joy.