Reese Hopper Reese Hopper

Are you the hero of your own story?

Doesn’t a clear sense of self sound nice? While we’re at it, why not strong goals, more new adventures, and good friends to go along with that? Let’s talk about how to achieve this. 

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Reese Hopper Reese Hopper

Beware of temporal landmarks

Temporal landmarks are beginnings and ends of arbitrary periods of time. A new year, the first of the month, Mondays.

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Reese Hopper Reese Hopper

Understanding the agency business model

There’s a lot of opportunity for freelancers to make money contracting to creative agencies, because interestingly enough, the freelancer has a real leverage in negotiations with agencies. 

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The “third party effect”

You have to be aware of this. You have a different goal than the agency, and they have a different goal than the brand. The trickle-down of these goals can taint your workflow. 

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Set meetings in advance

We’ve all had needy clients who reach out too often with elementary questions. It’s mind-numbing.

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Reese Hopper Reese Hopper

Public speaking is public service

The pit-in-your-stomach fear of looking stupid can be eliminated if you accept the fact that what you’re doing is public service. It’s closer to driving a bus than it is to shredding a guitar solo.

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How to deal with meanies

“When you talk crap about a rival, you’re reinforcing a sense of identity. You’re reinforcing who we are and who they are.” 

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Extended periods of meaningful work

The nature of being on call is that while there isn’t necessarily work to be done all day long, there are constant interruptions when I try to do other work for extended periods of time.

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How much is your self worth?

To own a business that generates you many millions of dollars, you have to become a certain type of person. Is that worth it?

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Gatekeepers of enjoyment

Of course there are days that are not enjoyable. Of course life presents hardship. Unavoidable, painful hardship. But who is the gatekeeper of your own enjoyment?

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Every artist has to make their money

For a laugh (and some condolence) Google search “actors in commercials before they were famous.” My query just brought up a young Brad Pitt chomping Pringles on the beach.

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Reese Hopper Reese Hopper

The weight never leaves you

“I suffer as always from the fear of putting down the first line. It is amazing the terrors, the magics, the prayers, the straightening shyness that assails one...”

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Reese Hopper Reese Hopper

If it ought to be done, why don’t you do it?

Living in Los Angeles has thousands of perks. It also has a few downsides. One of those downsides showed up on my apartment building’s driveway the other day, in the from of urine in a water bottle. 

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